Guru vs Zendesk Guide:Which is more popular?
In September 2026, Zendesk Guide had more branded searches than Guru among knowledge base software worldwide. Zendesk Guide had about 590 branded searches, while Guru had 390. Zendesk Guide made up 2.1% of all knowledge base software searches we track, and Guru accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about knowledge base software, Guru and Zendesk Guide each appeared in three of the five answers. Guru and Zendesk Guide were each mentioned first in two of the four answers that named either.
Who do people search for more?
Zendesk Guide, about 51% more searches than Guru
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top knowledge base software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Guru and Zendesk Guide were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Guru and Zendesk Guide were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Notion1st
Document3602nd- Zendesk Guide3rd
Guru4th
ProProfs5th
Helpjuice–
KnowledgeOwl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Document3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zendesk Guide3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Guru3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ProProfs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helpjuice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KnowledgeOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knowledge base software
5 answers
Asked ChatGPT
“Which knowledge base tool should I use?”
Asked ChatGPT
“What are the best knowledge base tools?”
Asked ChatGPT
“What's the best knowledge base tool for help articles?”
Searched Google, AI Overview
“knowledge base software”
Searched Google, AI Overview
“internal knowledge base”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Guru or Zendesk Guide more popular in search?
This chart shows how often people search Google for Guru and Zendesk Guide by name. Each line represents a brand's share of searches for all seven knowledge base software we track, month by month, from English-language searches worldwide.
Share of searches by month for Zendesk Guide, Guru. The figures are in the table below the chart.
View monthly share of searches table
| Month | ProProfs | Document360 | Helpjuice | KnowledgeOwl | Zendesk Guide | Notion | Guru |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 19.9% | 16.2% | 3.9% | 2.5% | 1.5% | 1.5% |
| Nov 2025 | 60.1% | 18% | 14.6% | 2.9% | 2.2% | 1.1% | 1.1% |
| Dec 2025 | 53.2% | 19.4% | 19.4% | 2.9% | 2.6% | 1.1% | 1.4% |
| Jan 2026 | 57.1% | 17% | 17% | 3.3% | 2.6% | 1.5% | 1.5% |
| Feb 2026 | 59.1% | 17.6% | 14.4% | 3.5% | 2.3% | 1.6% | 1.6% |
| Mar 2026 | 58.5% | 17.4% | 14.2% | 3.4% | 2.6% | 1.9% | 1.9% |
| Apr 2026 | 60.7% | 18.1% | 12% | 3.6% | 2.4% | 1.6% | 1.6% |
| May 2026 | 66.8% | 13.2% | 10.8% | 3% | 2.2% | 2.2% | 1.8% |
| Jun 2026 | 62.4% | 15.2% | 12.4% | 3.4% | 2.5% | 2% | 2% |
| Jul 2026 | 64% | 15.5% | 10.2% | 3.5% | 2.5% | 2.1% | 2.1% |
| Aug 2026 | 64.8% | 15.7% | 10.4% | 3.6% | 2.1% | 1.7% | 1.7% |
| Sep 2026 | 65% | 15.8% | 10.4% | 3.6% | 2.1% | 1.7% | 1.4% |
How has the Guru and Zendesk Guide comparison changed over the last 12 months?
3 findings
- Zendesk Guide was ahead of Guru in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Guru’s share of searches among knowledge base software worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Zendesk Guide’s share of searches among knowledge base software worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 1K to 590.
How did search popularity change for knowledge base software worldwide in September 2026?
2 changes
In September 2026, Guru fell from 6th to 7th among knowledge base software worldwide.
Estimated monthly branded searches for Zendesk Guide worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Guru’s and Zendesk Guide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Guru
1 branded search term
- guru knowledge base
Zendesk Guide
1 branded search term
- zendesk guide
Other head-to-heads among knowledge base software
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