Brandwave

Helpjuice vs ProProfs:Which is more popular?

In September 2026, ProProfs had more branded searches than Helpjuice among knowledge base software worldwide. ProProfs had about 18,100 branded searches, while Helpjuice had 2,900. ProProfs made up 65% of all knowledge base software searches we track, and Helpjuice accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about knowledge base software, ProProfs appeared in one of the five answers and Helpjuice in none.

Among knowledge base software worldwide in September 2026

Who do people search for more?

ProProfs, about 6 searches for every 1 for Helpjuice

ProProfs 18.1K searchesHelpjuice 2.9K searches

Who does AI mention more?

ProProfs, mentioned in 1 of 5 answers, Helpjuice in 0

ProProfs in 1 of 5Helpjuice in 0 of 5

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Top knowledge base software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ProProfs was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Helpjuice did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Document3602nd
  3. Zendesk Guide3rd
  4. Guru4th
  5. ProProfs5th
  6. Helpjuice–
  7. KnowledgeOwl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3604 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk Guide3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guru3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ProProfs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helpjuice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KnowledgeOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about knowledge base software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Helpjuice or ProProfs more popular in search?

This chart shows how often people search Google for Helpjuice and ProProfs by name. Each line represents a brand's share of searches for all seven knowledge base software we track, month by month, from English-language searches worldwide.

Helpjuice and ProProfs among knowledge base software worldwide, by month

Share of searches by month for ProProfs, Helpjuice. The figures are in the table below the chart.

View monthly share of searches table
MonthProProfsDocument360HelpjuiceKnowledgeOwlZendesk GuideNotionGuru
Oct 202554.6%19.9%16.2%3.9%2.5%1.5%1.5%
Nov 202560.1%18%14.6%2.9%2.2%1.1%1.1%
Dec 202553.2%19.4%19.4%2.9%2.6%1.1%1.4%
Jan 202657.1%17%17%3.3%2.6%1.5%1.5%
Feb 202659.1%17.6%14.4%3.5%2.3%1.6%1.6%
Mar 202658.5%17.4%14.2%3.4%2.6%1.9%1.9%
Apr 202660.7%18.1%12%3.6%2.4%1.6%1.6%
May 202666.8%13.2%10.8%3%2.2%2.2%1.8%
Jun 202662.4%15.2%12.4%3.4%2.5%2%2%
Jul 202664%15.5%10.2%3.5%2.5%2.1%2.1%
Aug 202664.8%15.7%10.4%3.6%2.1%1.7%1.7%
Sep 202665%15.8%10.4%3.6%2.1%1.7%1.4%

How has the Helpjuice and ProProfs comparison changed over the last 12 months?

3 findings
  • ProProfs was ahead of Helpjuice in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Helpjuice’s share of searches among knowledge base software worldwide moved from 16.2% to 10.4%, and its estimated monthly branded searches moved from 6.6K to 2.9K.
  • Across the 12 months ending September 2026, ProProfs’ share of searches among knowledge base software worldwide moved from 54.6% to 65%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for knowledge base software worldwide in September 2026?

2 changes
  1. ProProfs’ share of searches among knowledge base software worldwide has gained ground for 3 months in a row, from 62.4% to 65% in September 2026.

  2. Estimated monthly branded searches for Helpjuice worldwide fell 56.1% over 12 measured months, from 6.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Helpjuice’s and ProProfs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Helpjuice

1 branded search term

  • helpjuice

ProProfs

1 branded search term

  • proprofs

How the Brand Demand Index is measured

Other head-to-heads among knowledge base software

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