Brandwave

Knowledge base software:Which brands are most popular in search?

In August 2026, ProProfs was the most searched among knowledge base software worldwide, with an estimated 18.1K branded searches and 66.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ProProfs66.7%
  2. Document36016.4%
  3. Helpjuice11%
  4. KnowledgeOwl3.7%
  5. Zendesk Guide2.2%

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Share of SearchLeaderboard

Compare the tools used to publish help articles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among knowledge base software worldwide, by month

Share of Search by month for ProProfs, Document360, Helpjuice, KnowledgeOwl, Zendesk Guide. The figures are in the table below the chart.

View monthly share of search table
MonthProProfsDocument360HelpjuiceKnowledgeOwlZendesk Guide
Oct 202555.9%20.7%16.8%4%2.5%
Nov 202561.1%18.5%15.1%2.9%2.3%
Dec 202554.3%20.1%20.1%3%2.6%
Jan 202658.6%17.7%17.7%3.4%2.6%
Feb 202659.7%18.2%16.3%3.5%2.4%
Mar 202660.2%18.2%15.3%3.5%2.7%
Apr 202662.3%18.9%12.7%3.6%2.5%
May 202669.1%14%11.5%3.1%2.2%
Jun 202664.5%16.1%13.3%3.6%2.6%
Jul 202666%16.4%11.4%3.6%2.6%
Aug 202666.7%16.4%11%3.7%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.ProProfs

    66.7%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Document360

    16.4%

    Held 2nd. 4.5K estimated branded searches, -0.67% vs prior month. Share +0.1 points.

  3. 3.Helpjuice

    11%

    Held 3rd. 3K estimated branded searches, -4.8% vs prior month. Share -0.4 points.

  4. 4.KnowledgeOwl

    3.7%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Zendesk Guide

    2.2%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among knowledge base software worldwide?

In August 2026, ProProfs was the most searched among knowledge base software worldwide, with an estimated 18.1K branded searches and 66.7% estimated Share of Search within this set. Document360 is in 2nd place, 50.3 percentage points behind at 16.4% Share of Search.

Global knowledge base software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ProProfs55.9% → 66.7%69.1%May 202654.3%Dec 20251st
Document36020.7% → 16.4%20.7%Oct 202514%May 20262nd
Helpjuice16.8% → 11%20.1%Dec 202511%Aug 20263rd
KnowledgeOwl4% → 3.7%4%Oct 20252.9%Nov 20254th
Zendesk Guide2.5% → 2.2%2.7%Mar 20262.2%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among knowledge base software worldwide increased from 55.9% to 66.7%.
  • Across the 11 months ending August 2026, Document360’s estimated Share of Search among knowledge base software worldwide decreased from 20.7% to 16.4%.
  • Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among knowledge base software worldwide decreased from 16.8% to 11%.
  • Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among knowledge base software worldwide peaked at 69.1% in May 2026 and was lowest at 54.3% in December 2025.
  • Across the 11 months ending August 2026, Document360’s estimated Share of Search among knowledge base software worldwide peaked at 20.7% in October 2025 and was lowest at 14% in May 2026.
  • Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among knowledge base software worldwide peaked at 20.1% in December 2025 and was lowest at 11% in August 2026.
  • Across the 11 months ending August 2026, KnowledgeOwl’s estimated Share of Search among knowledge base software worldwide peaked at 4% in October 2025 and was lowest at 2.9% in November 2025.
  • Across the 11 months ending August 2026, KnowledgeOwl and Zendesk Guide held steady: their estimated Share of Search among knowledge base software worldwide each moved less than 0.5 percentage points.

How did search popularity change for knowledge base software worldwide in August 2026?

  1. In August 2026, ProProfs gained estimated Share of Search among knowledge base software worldwide, from 66% to 66.7%.

  2. Document360’s estimated Share of Search among knowledge base software worldwide has gained ground for 3 months in a row, from 14% to 16.4% in August 2026.

  3. KnowledgeOwl’s estimated Share of Search among knowledge base software worldwide has gained ground for 3 months in a row, from 3.1% to 3.7% in August 2026.

  4. Estimated monthly branded searches for Helpjuice worldwide fell 55.6% over 11 measured months, from 6.7K to 3K in August 2026.

  5. Estimated monthly branded searches for Zendesk Guide worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

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