Document360 vs KnowledgeOwl:Which is more popular by branded search?
In August 2026, Document360 had more branded searches than KnowledgeOwl among knowledge base software worldwide. Document360 was estimated to have 4.5K branded searches compared to KnowledgeOwl’s 1K, and held a 16.4% Share of Search versus KnowledgeOwl’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Document360 or KnowledgeOwl?
Compare the tools used to publish help articles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Document360, KnowledgeOwl. The figures are in the table below the chart.
View monthly share of search table
| Month | ProProfs | Document360 | Helpjuice | KnowledgeOwl | Zendesk Guide |
|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 20.7% | 16.8% | 4% | 2.5% |
| Nov 2025 | 61.1% | 18.5% | 15.1% | 2.9% | 2.3% |
| Dec 2025 | 54.3% | 20.1% | 20.1% | 3% | 2.6% |
| Jan 2026 | 58.6% | 17.7% | 17.7% | 3.4% | 2.6% |
| Feb 2026 | 59.7% | 18.2% | 16.3% | 3.5% | 2.4% |
| Mar 2026 | 60.2% | 18.2% | 15.3% | 3.5% | 2.7% |
| Apr 2026 | 62.3% | 18.9% | 12.7% | 3.6% | 2.5% |
| May 2026 | 69.1% | 14% | 11.5% | 3.1% | 2.2% |
| Jun 2026 | 64.5% | 16.1% | 13.3% | 3.6% | 2.6% |
| Jul 2026 | 66% | 16.4% | 11.4% | 3.6% | 2.6% |
| Aug 2026 | 66.7% | 16.4% | 11% | 3.7% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Document360 and KnowledgeOwl comparison changed over the last 12 months?
3 findings
- Document360 was ahead of KnowledgeOwl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Document360’s estimated Share of Search among knowledge base software worldwide moved from 20.7% to 16.4%, and its estimated monthly branded searches moved from 8.2K to 4.5K.
- Across the 11 months ending August 2026, KnowledgeOwl’s estimated Share of Search among knowledge base software worldwide moved from 4% to 3.7%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for knowledge base software worldwide in August 2026?
2 changes
Document360’s estimated Share of Search among knowledge base software worldwide has gained ground for 3 months in a row, from 14% to 16.4% in August 2026.
KnowledgeOwl’s estimated Share of Search among knowledge base software worldwide has gained ground for 3 months in a row, from 3.1% to 3.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Document360’s and KnowledgeOwl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Document360
4 branded search terms
- document360
- document360 com
- document360 documentation
- document360 knowledge base
KnowledgeOwl
1 branded search term
- knowledge owl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.