KnowledgeOwl vs Zendesk Guide:Which is more popular by branded search?
In August 2026, KnowledgeOwl had more branded searches than Zendesk Guide among knowledge base software worldwide. KnowledgeOwl was estimated to have 1K branded searches compared to Zendesk Guide’s 590, and held a 3.7% Share of Search versus Zendesk Guide’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KnowledgeOwl or Zendesk Guide?
Compare the tools used to publish help articles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KnowledgeOwl, Zendesk Guide. The figures are in the table below the chart.
View monthly share of search table
| Month | ProProfs | Document360 | Helpjuice | KnowledgeOwl | Zendesk Guide |
|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 20.7% | 16.8% | 4% | 2.5% |
| Nov 2025 | 61.1% | 18.5% | 15.1% | 2.9% | 2.3% |
| Dec 2025 | 54.3% | 20.1% | 20.1% | 3% | 2.6% |
| Jan 2026 | 58.6% | 17.7% | 17.7% | 3.4% | 2.6% |
| Feb 2026 | 59.7% | 18.2% | 16.3% | 3.5% | 2.4% |
| Mar 2026 | 60.2% | 18.2% | 15.3% | 3.5% | 2.7% |
| Apr 2026 | 62.3% | 18.9% | 12.7% | 3.6% | 2.5% |
| May 2026 | 69.1% | 14% | 11.5% | 3.1% | 2.2% |
| Jun 2026 | 64.5% | 16.1% | 13.3% | 3.6% | 2.6% |
| Jul 2026 | 66% | 16.4% | 11.4% | 3.6% | 2.6% |
| Aug 2026 | 66.7% | 16.4% | 11% | 3.7% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the KnowledgeOwl and Zendesk Guide comparison changed over the last 12 months?
3 findings
- KnowledgeOwl was ahead of Zendesk Guide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KnowledgeOwl’s estimated Share of Search among knowledge base software worldwide moved from 4% to 3.7%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Zendesk Guide’s estimated Share of Search among knowledge base software worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 1K to 590.
How did search popularity change for knowledge base software worldwide in August 2026?
2 changes
KnowledgeOwl’s estimated Share of Search among knowledge base software worldwide has gained ground for 3 months in a row, from 3.1% to 3.7% in August 2026.
Estimated monthly branded searches for Zendesk Guide worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KnowledgeOwl’s and Zendesk Guide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KnowledgeOwl
1 branded search term
- knowledge owl
Zendesk Guide
1 branded search term
- zendesk guide
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.