Brandwave

How popular isNotion in search?

In August 2026, there were an estimated 318K branded searches for Notion worldwide which is down 12.1% over the last 11 months. Notion holds 31.1% estimated Share of Search among internal knowledge management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluence67.8%
  2. Notion31.1%
  3. Nuclino0.97%
  4. Guru0.05%
  5. Slab0.03%
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Which internal knowledge management platforms compete with Notion?

Notion against internal knowledge management platforms worldwide, by month

Share of Search by month for Confluence, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthConfluenceNotionNuclinoGuruSlab
Oct 202569.3%29.6%1%0.05%0.02%
Nov 202567.8%31%1.2%0.05%0.02%
Dec 202570.5%28.4%1%0.06%0.03%
Jan 202669.3%29.6%1%0.05%0.02%
Feb 202666.4%32.7%0.78%0.06%0.03%
Mar 202666.5%32.8%0.64%0.06%0.03%
Apr 202663.1%36.1%0.75%0.06%0.03%
May 202666.5%32.8%0.64%0.06%0.03%
Jun 202671.4%27.5%1%0.06%0.02%
Jul 202670.6%28.7%0.56%0.07%0.03%
Aug 202667.8%31.1%0.97%0.05%0.03%
Sep 2026—————

  1. 1.Confluence

    67.8%

    held 1st · 694K estimated branded searches · -0.11% vs prior month · -2.8 points

  2. 2.Notion

    31.1%

    held 2nd · 318K estimated branded searches · +12.7% vs prior month · +2.4 points

  3. 3.Nuclino

    0.97%

    held 3rd · 10K estimated branded searches · +82.1% vs prior month · +0.4 points

  4. 4.Guru

    0.05%

    held 4th · 530 estimated branded searches · -22.1% vs prior month · 0 points

  5. 5.Slab

    0.03%

    held 5th · 280 estimated branded searches · -6.7% vs prior month · 0 points

Compare search popularity between Notion and its closest rivals

How has branded search demand for Notion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Notion worldwide fell from 362K to 318K.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide increased from 29.6% to 31.1%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide peaked at 36.1% in April 2026 and was lowest at 27.5% in June 2026.

How did search popularity change for internal knowledge management platforms worldwide in August 2026?

  1. In August 2026, Notion gained estimated Share of Search among internal knowledge management platforms worldwide, from 28.7% to 31.1%.

  2. In August 2026, Confluence lost estimated Share of Search among internal knowledge management platforms worldwide, from 70.6% to 67.8%.

  3. Estimated monthly branded searches for Nuclino worldwide fell 18.4% over 11 measured months, from 12.2K to 10K in August 2026.

  4. Estimated monthly branded searches for Guru worldwide fell 17.2% over 11 measured months, from 640 to 530 in August 2026.

How is Notion measured?

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • knowledge base notion
  • notion ai
  • notion calendar
  • notion com
  • notion knowledge base

Do you work for Notion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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