Brandwave

How popular isNotion?

In September 2026, people searched for Notion by name about 429,000 times worldwide, a 10.2% decrease from the previous year. These searches made up 0.07% of all global calendar app searches, placing Notion fourth out of eight apps. When we asked both ChatGPT and Google AI Overviews about calendar apps, Notion appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Notion is the fourth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. OutlookShare of searches 92.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. Google CalendarShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CronShare of searches 0.07%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NotionShare of searches 0.07%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Apple CalendarShare of searches 0.05%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top calendar apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Notion is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Calendar1st
  2. Apple Calendar2nd
  3. Fantastical3rd
  4. Outlook4th
  5. Motion5th
  6. Notion6th
  7. Reclaim.ai7th
  8. Cron–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Outlook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Calendar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Calendar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fantastical4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reclaim.ai1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calendar apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which calendar apps compete with Notion?

Notion against calendar apps worldwide, by month

Share of searches by month for Outlook, Google Calendar, Notion. The figures are in the table below the chart.

View monthly share of searches table
MonthOutlookGoogle CalendarCronNotionApple CalendarFantasticalReclaim.aiMotion
Oct 202594.1%5.7%0.1%0.07%0.04%0.02%0.01%0.01%
Nov 202595.1%4.7%0.09%0.07%0.03%0.02%0.01%0.01%
Dec 202595.9%3.9%0.09%0.05%0.03%0.02%0.01%0.01%
Jan 202694.1%5.7%0.09%0.07%0.04%0.03%0.02%0.02%
Feb 202694.6%5.2%0.09%0.06%0.03%0.03%0.01%0.01%
Mar 202694.1%5.7%0.09%0.07%0.03%0.02%0.01%0.01%
Apr 202695.1%4.7%0.09%0.06%0.03%0.02%0.01%0.01%
May 202695.1%4.7%0.09%0.06%0.03%0.02%<0.01%0.01%
Jun 202694.6%5.2%0.09%0.05%0.03%0.02%<0.01%0.01%
Jul 202694.1%5.7%0.08%0.06%0.04%0.02%<0.01%0.01%
Aug 202693.5%6.3%0.08%0.08%0.05%0.03%0.01%0.01%
Sep 202692.9%6.8%0.07%0.07%0.05%0.02%0.02%<0.01%

  1. 1.Outlook

    92.9%

    Held 1st. 151M estimated branded searches, +11.1% vs prior month. Share -0.5 points.

  2. 2.Google Calendar

    6.8%

    Held 2nd. 11.1M estimated branded searches, +21.4% vs prior month. Share +0.5 points.

  3. 3.Cron

    0.07%

    Held 3rd. 111K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Notion

    0.07%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Apple Calendar

    0.05%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fantastical

    0.02%

    Held 6th. 37.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Reclaim.ai

    0.02%

    Moved from 8th to 7th. 33.1K estimated branded searches, +123.6% vs prior month. Share 0 points.

  8. 8.Motion

    <0.01%

    Moved from 7th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Notion and its closest rivals

Every comparison with Notion

65 comparisons

How has branded search demand for Notion changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Notion worldwide fell from 477K to 429K.
  • Across the 12 months ending September 2026, Notion’s share of searches among calendar apps worldwide held steady at 0.07%.

How did search popularity change for calendar apps worldwide in September 2026?

6 changes

  1. In September 2026, Google Calendar gained share of searches among calendar apps worldwide, from 6.3% to 6.8%.

  2. In September 2026, Outlook lost share of searches among calendar apps worldwide, from 93.5% to 92.9%.

  3. In September 2026, Reclaim.ai rose from 8th to 7th among calendar apps worldwide.

  4. In September 2026, Motion fell from 7th to 8th among calendar apps worldwide.

  5. Estimated monthly branded searches for Apple Calendar worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Cron worldwide fell 33.4% over 12 measured months, from 167K to 111K in September 2026.

How are Notion’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • knowledge base notion
  • notion ai
  • notion ai meeting notes
  • notion app
  • notion calendar
  • notion database
  • notion knowledge base
  • notion meeting notes

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How the Brand Demand Index is measured

Where does Notion compete?

Notion is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Calendar apps4th of 80.07%Shown above
Team collaboration platforms8th of 100.64%Show ranking
Document collaboration platforms6th of 60.9%Show ranking
Project management software8th of 121.3%Show ranking
Team productivity platforms8th of 91.5%Show ranking
Note taking apps6th of 92.4%Show ranking
Internal knowledge management platforms3rd of 79.1%Show ranking
Task management apps5th of 84.6%Show ranking
AI knowledge base tools2nd of 911.3%Show ranking
Meeting notes apps8th of 90.32%Show ranking
No-code database platforms6th of 80.59%Show ranking
Knowledge base software6th of 71.7%Show ranking
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