Brandwave

AI knowledge base tools:Which brands are most popular in search?

In August 2026, ProProfs was the most searched among AI knowledge base tools worldwide, with an estimated 18.1K branded searches and 68.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ProProfs68.5%
  2. Document36016.9%
  3. Helpjuice11.2%
  4. Guru2.3%
  5. Slab1.1%

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Share of SearchLeaderboard

Compare the tools used to build an internal knowledge base. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI knowledge base tools worldwide, by month

Share of Search by month for ProProfs, Document360, Helpjuice, Guru. The figures are in the table below the chart.

View monthly share of search table
MonthProProfsDocument360HelpjuiceGuruSlab
Oct 202558.2%21.6%17.5%1.9%0.73%
Nov 202563.2%19.2%15.6%1.4%0.58%
Dec 202555.9%20.7%20.7%1.9%0.86%
Jan 202660.6%18.3%18.3%2%0.76%
Feb 202661.6%18.7%16.8%2.1%0.78%
Mar 202662%18.8%15.8%2.5%0.89%
Apr 202664.5%19.5%13.1%2.1%0.81%
May 202670.6%14.3%11.8%2.4%0.89%
Jun 202666.2%16.5%13.6%2.8%0.95%
Jul 202667.6%16.8%11.7%2.9%1.1%
Aug 202668.5%16.9%11.2%2.3%1.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.ProProfs

    68.5%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Document360

    16.9%

    Held 2nd. 4.5K estimated branded searches, -0.67% vs prior month. Share +0.1 points.

  3. 3.Helpjuice

    11.2%

    Held 3rd. 3K estimated branded searches, -4.8% vs prior month. Share -0.4 points.

  4. 4.Guru

    2.3%

    Held 4th. 600 estimated branded searches, -22.1% vs prior month. Share -0.6 points.

  5. 5.Slab

    1.1%

    Held 5th. 280 estimated branded searches, -6.7% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI knowledge base tools worldwide?

In August 2026, ProProfs was the most searched among AI knowledge base tools worldwide, with an estimated 18.1K branded searches and 68.5% estimated Share of Search within this set. Document360 is in 2nd place, 51.6 percentage points behind at 16.9% Share of Search.

Global AI knowledge base tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ProProfs58.2% → 68.5%70.6%May 202655.9%Dec 20251st
Document36021.6% → 16.9%21.6%Oct 202514.3%May 20262nd
Helpjuice17.5% → 11.2%20.7%Dec 202511.2%Aug 20263rd
Guru1.9% → 2.3%2.9%Jul 20261.4%Nov 20254th
Slab0.73% → 1.1%1.1%Jul 20260.58%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among AI knowledge base tools worldwide increased from 58.2% to 68.5%.
  • Across the 11 months ending August 2026, Document360’s estimated Share of Search among AI knowledge base tools worldwide decreased from 21.6% to 16.9%.
  • Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among AI knowledge base tools worldwide decreased from 17.5% to 11.2%.
  • Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among AI knowledge base tools worldwide peaked at 70.6% in May 2026 and was lowest at 55.9% in December 2025.
  • Across the 11 months ending August 2026, Document360’s estimated Share of Search among AI knowledge base tools worldwide peaked at 21.6% in October 2025 and was lowest at 14.3% in May 2026.
  • Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among AI knowledge base tools worldwide peaked at 20.7% in December 2025 and was lowest at 11.2% in August 2026.
  • Across the 11 months ending August 2026, Guru’s estimated Share of Search among AI knowledge base tools worldwide peaked at 2.9% in July 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Guru and Slab held steady: their estimated Share of Search among AI knowledge base tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for AI knowledge base tools worldwide in August 2026?

  1. In August 2026, ProProfs gained estimated Share of Search among AI knowledge base tools worldwide, from 67.6% to 68.5%.

  2. In August 2026, Guru lost estimated Share of Search among AI knowledge base tools worldwide, from 2.9% to 2.3%.

  3. Document360’s estimated Share of Search among AI knowledge base tools worldwide has gained ground for 3 months in a row, from 14.3% to 16.9% in August 2026.

  4. Estimated monthly branded searches for Helpjuice worldwide fell 55.6% over 11 measured months, from 6.7K to 3K in August 2026.

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