Brandwave

How popular isGuru in search?

In August 2026, there were an estimated 600 branded searches for Guru worldwide which is down 17.8% over the last 11 months. Guru holds 2.3% estimated Share of Search among AI knowledge base tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ProProfs68.5%
  2. Document36016.9%
  3. Helpjuice11.2%
  4. Guru2.3%
  5. Slab1.1%
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Which AI knowledge base tools compete with Guru?

Guru against AI knowledge base tools worldwide, by month

Share of Search by month for ProProfs, Document360, Helpjuice, Guru. The figures are in the table below the chart.

View monthly share of search table
MonthProProfsDocument360HelpjuiceGuruSlab
Oct 202558.2%21.6%17.5%1.9%0.73%
Nov 202563.2%19.2%15.6%1.4%0.58%
Dec 202555.9%20.7%20.7%1.9%0.86%
Jan 202660.6%18.3%18.3%2%0.76%
Feb 202661.6%18.7%16.8%2.1%0.78%
Mar 202662%18.8%15.8%2.5%0.89%
Apr 202664.5%19.5%13.1%2.1%0.81%
May 202670.6%14.3%11.8%2.4%0.89%
Jun 202666.2%16.5%13.6%2.8%0.95%
Jul 202667.6%16.8%11.7%2.9%1.1%
Aug 202668.5%16.9%11.2%2.3%1.1%
Sep 2026—————

  1. 1.ProProfs

    68.5%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Document360

    16.9%

    Held 2nd. 4.5K estimated branded searches, -0.67% vs prior month. Share +0.1 points.

  3. 3.Helpjuice

    11.2%

    Held 3rd. 3K estimated branded searches, -4.8% vs prior month. Share -0.4 points.

  4. 4.Guru

    2.3%

    Held 4th. 600 estimated branded searches, -22.1% vs prior month. Share -0.6 points.

  5. 5.Slab

    1.1%

    Held 5th. 280 estimated branded searches, -6.7% vs prior month. Share -0.1 points.

Compare search popularity between Guru and its closest rivals

How has branded search demand for Guru changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Guru worldwide fell from 730 to 600.
  • Across the 11 months ending August 2026, Guru’s estimated Share of Search among AI knowledge base tools worldwide peaked at 2.9% in July 2026 and was lowest at 1.4% in November 2025.

How did search popularity change for AI knowledge base tools worldwide in August 2026?

  1. In August 2026, ProProfs gained estimated Share of Search among AI knowledge base tools worldwide, from 67.6% to 68.5%.

  2. In August 2026, Guru lost estimated Share of Search among AI knowledge base tools worldwide, from 2.9% to 2.3%.

  3. Document360’s estimated Share of Search among AI knowledge base tools worldwide has gained ground for 3 months in a row, from 14.3% to 16.9% in August 2026.

  4. Estimated monthly branded searches for Helpjuice worldwide fell 55.6% over 11 measured months, from 6.7K to 3K in August 2026.

Where does Guru compete?

Guru is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Internal knowledge management platforms4th of 50.05%Show ranking
AI knowledge base tools4th of 52.3%Shown above

How is Guru measured?

Brandwave collects information about searches that people make online using Guru’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • getguru com
  • guru knowledge
  • guru knowledge base

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How the Brand Demand Index is measured

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