Brandwave

Guru vs SharePoint:Which is more popular?

In September 2026, SharePoint had more branded searches than Guru among internal knowledge management platforms worldwide. SharePoint had about 3.4 million branded searches, while Guru had 460. SharePoint made up 72.4% of all internal knowledge management platform searches we track, and Guru accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about internal knowledge management platforms, both Guru and SharePoint appeared in all five answers. Guru was mentioned before SharePoint in every answer.

Among internal knowledge management platforms worldwide in September 2026

Who do people search for more?

SharePoint, about 7283 searches for every 1 for Guru

SharePoint 3.4M searchesGuru 460 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Guru in 5 of 5SharePoint in 5 of 5

Who does AI recommend more?

Guru, named ahead of SharePoint in every answer

Guru first in 5SharePoint never first

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Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Guru and SharePoint showed up in all five answers. Guru was listed before SharePoint in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Confluence2nd
  3. Guru3rd
  4. SharePoint4th
  5. Document3605th
  6. Slab6th
  7. Nuclino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internal knowledge management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Guru or SharePoint more popular in search?

This chart shows how often people search Google for Guru and SharePoint by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from English-language searches worldwide.

Guru and SharePoint among internal knowledge management platforms worldwide, by month

Share of searches by month for SharePoint, Guru. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointConfluenceNotionNuclinoDocument360GuruSlab
Oct 202567.2%20.8%11.4%0.3%0.2%0.02%<0.01%
Nov 202571%18%10.4%0.32%0.21%0.01%<0.01%
Dec 202567.5%20.9%11%0.3%0.2%0.02%<0.01%
Jan 202666.8%20.7%12%0.3%0.16%0.02%<0.01%
Feb 202670.3%17.8%11.5%0.21%0.17%0.02%<0.01%
Mar 202666.4%20.6%12.6%0.2%0.16%0.02%<0.01%
Apr 202669.3%17.6%12.7%0.21%0.17%0.02%<0.01%
May 202670.4%17.8%11.5%0.17%0.11%0.02%<0.01%
Jun 202668.2%21.1%10.2%0.3%0.11%0.02%<0.01%
Jul 202671.5%18.1%10.1%0.14%0.11%0.02%<0.01%
Aug 202670.8%17.9%10.9%0.26%0.11%0.01%<0.01%
Sep 202672.4%18.3%9.1%0.1%0.1%<0.01%<0.01%

How has the Guru and SharePoint comparison changed over the last 12 months?

3 findings

How did search popularity change for internal knowledge management platforms worldwide in September 2026?

2 changes

  1. In September 2026, SharePoint gained share of searches among internal knowledge management platforms worldwide, from 70.8% to 72.4%.

  2. Estimated monthly branded searches for Guru worldwide fell 32.4% over 12 measured months, from 680 to 460 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Guru’s and SharePoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guru

2 branded search terms

  • guru knowledge
  • guru knowledge base

SharePoint

1 branded search term

  • sharepoint

How the Brand Demand Index is measured

Other head-to-heads among internal knowledge management platforms

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