Guru vs ProProfs:Which is more popular by branded search?
In August 2026, ProProfs had more branded searches than Guru among AI knowledge base tools worldwide. ProProfs was estimated to have 18.1K branded searches compared to Guru’s 600, and held a 68.5% Share of Search versus Guru’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Guru or ProProfs?
Compare the tools used to build an internal knowledge base. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ProProfs, Guru. The figures are in the table below the chart.
View monthly share of search table
| Month | ProProfs | Document360 | Helpjuice | Guru | Slab |
|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 21.6% | 17.5% | 1.9% | 0.73% |
| Nov 2025 | 63.2% | 19.2% | 15.6% | 1.4% | 0.58% |
| Dec 2025 | 55.9% | 20.7% | 20.7% | 1.9% | 0.86% |
| Jan 2026 | 60.6% | 18.3% | 18.3% | 2% | 0.76% |
| Feb 2026 | 61.6% | 18.7% | 16.8% | 2.1% | 0.78% |
| Mar 2026 | 62% | 18.8% | 15.8% | 2.5% | 0.89% |
| Apr 2026 | 64.5% | 19.5% | 13.1% | 2.1% | 0.81% |
| May 2026 | 70.6% | 14.3% | 11.8% | 2.4% | 0.89% |
| Jun 2026 | 66.2% | 16.5% | 13.6% | 2.8% | 0.95% |
| Jul 2026 | 67.6% | 16.8% | 11.7% | 2.9% | 1.1% |
| Aug 2026 | 68.5% | 16.9% | 11.2% | 2.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Guru and ProProfs comparison changed over the last 12 months?
3 findings
- ProProfs was ahead of Guru in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guru’s estimated Share of Search among AI knowledge base tools worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 730 to 600.
- Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among AI knowledge base tools worldwide moved from 58.2% to 68.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for AI knowledge base tools worldwide in August 2026?
2 changes
In August 2026, ProProfs gained estimated Share of Search among AI knowledge base tools worldwide, from 67.6% to 68.5%.
In August 2026, Guru lost estimated Share of Search among AI knowledge base tools worldwide, from 2.9% to 2.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Guru’s and ProProfs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.