Document360 vs Guru:Which is more popular by branded search?
In August 2026, Document360 had more branded searches than Guru among AI knowledge base tools worldwide. Document360 was estimated to have 4.5K branded searches compared to Guru’s 600, and held a 16.9% Share of Search versus Guru’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Document360 or Guru?
Compare the tools used to build an internal knowledge base. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Document360, Guru. The figures are in the table below the chart.
View monthly share of search table
| Month | ProProfs | Document360 | Helpjuice | Guru | Slab |
|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 21.6% | 17.5% | 1.9% | 0.73% |
| Nov 2025 | 63.2% | 19.2% | 15.6% | 1.4% | 0.58% |
| Dec 2025 | 55.9% | 20.7% | 20.7% | 1.9% | 0.86% |
| Jan 2026 | 60.6% | 18.3% | 18.3% | 2% | 0.76% |
| Feb 2026 | 61.6% | 18.7% | 16.8% | 2.1% | 0.78% |
| Mar 2026 | 62% | 18.8% | 15.8% | 2.5% | 0.89% |
| Apr 2026 | 64.5% | 19.5% | 13.1% | 2.1% | 0.81% |
| May 2026 | 70.6% | 14.3% | 11.8% | 2.4% | 0.89% |
| Jun 2026 | 66.2% | 16.5% | 13.6% | 2.8% | 0.95% |
| Jul 2026 | 67.6% | 16.8% | 11.7% | 2.9% | 1.1% |
| Aug 2026 | 68.5% | 16.9% | 11.2% | 2.3% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Document360 and Guru comparison changed over the last 12 months?
3 findings
- Document360 was ahead of Guru in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Document360’s estimated Share of Search among AI knowledge base tools worldwide moved from 21.6% to 16.9%, and its estimated monthly branded searches moved from 8.2K to 4.5K.
- Across the 11 months ending August 2026, Guru’s estimated Share of Search among AI knowledge base tools worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 730 to 600.
How did search popularity change for AI knowledge base tools worldwide in August 2026?
2 changes
In August 2026, Guru lost estimated Share of Search among AI knowledge base tools worldwide, from 2.9% to 2.3%.
Document360’s estimated Share of Search among AI knowledge base tools worldwide has gained ground for 3 months in a row, from 14.3% to 16.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Document360’s and Guru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Document360
4 branded search terms
- document360
- document360 com
- document360 documentation
- document360 knowledge base
Guru
3 branded search terms
- getguru com
- guru knowledge
- guru knowledge base
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.