Confluence vs Notion:Which is more popular by branded search?
In August 2026, Confluence had more branded searches than Notion among internal knowledge management platforms worldwide. Confluence was estimated to have 694K branded searches compared to Notion’s 428K, and held a 61.3% Share of Search versus Notion’s 37.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Confluence or Notion?
Compare services and tools used to organize and share internal team knowledge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Confluence, Notion. The figures are in the table below the chart.
View monthly share of search table
| Month | Confluence | Notion | Nuclino | Guru | Slab |
|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 35.4% | 0.92% | 0.05% | 0.02% |
| Nov 2025 | 62.3% | 36.6% | 1.1% | 0.05% | 0.02% |
| Dec 2025 | 64.6% | 34.4% | 0.93% | 0.06% | 0.03% |
| Jan 2026 | 62.4% | 36.6% | 0.9% | 0.06% | 0.02% |
| Feb 2026 | 60.1% | 39.1% | 0.71% | 0.06% | 0.02% |
| Mar 2026 | 61.2% | 38.1% | 0.59% | 0.06% | 0.02% |
| Apr 2026 | 57.3% | 41.9% | 0.68% | 0.06% | 0.02% |
| May 2026 | 60.1% | 39.2% | 0.58% | 0.07% | 0.02% |
| Jun 2026 | 66.3% | 32.6% | 0.95% | 0.06% | 0.02% |
| Jul 2026 | 63.5% | 35.9% | 0.5% | 0.07% | 0.03% |
| Aug 2026 | 61.3% | 37.8% | 0.88% | 0.05% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Confluence and Notion comparison changed over the last 12 months?
3 findings
- Confluence was ahead of Notion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide moved from 63.6% to 61.3%, and its estimated monthly branded searches moved from 849K to 694K.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide moved from 35.4% to 37.8%, and its estimated monthly branded searches moved from 472K to 428K.
How did search popularity change for internal knowledge management platforms worldwide in August 2026?
2 changes
In August 2026, Notion gained estimated Share of Search among internal knowledge management platforms worldwide, from 35.9% to 37.8%.
In August 2026, Confluence lost estimated Share of Search among internal knowledge management platforms worldwide, from 63.5% to 61.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Confluence’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Confluence
4 branded search terms
- confluence
- confluence app
- confluence knowledge base
- confluence software
Notion
6 branded search terms
- knowledge base notion
- notion ai
- notion app
- notion calendar
- notion com
- notion knowledge base
Put your own brand in this comparison
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