How popular isConfluence in search?
In August 2026, there were an estimated 694K branded searches for Confluence worldwide which is down 18.2% over the last 11 months. Confluence holds 61.3% estimated Share of Search among internal knowledge management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which internal knowledge management platforms compete with Confluence?
Share of Search by month for Confluence, Notion. The figures are in the table below the chart.
View monthly share of search table
| Month | Confluence | Notion | Nuclino | Guru | Slab |
|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 35.4% | 0.92% | 0.05% | 0.02% |
| Nov 2025 | 62.3% | 36.6% | 1.1% | 0.05% | 0.02% |
| Dec 2025 | 64.6% | 34.4% | 0.93% | 0.06% | 0.03% |
| Jan 2026 | 62.4% | 36.6% | 0.9% | 0.06% | 0.02% |
| Feb 2026 | 60.1% | 39.1% | 0.71% | 0.06% | 0.02% |
| Mar 2026 | 61.2% | 38.1% | 0.59% | 0.06% | 0.02% |
| Apr 2026 | 57.3% | 41.9% | 0.68% | 0.06% | 0.02% |
| May 2026 | 60.1% | 39.2% | 0.58% | 0.07% | 0.02% |
| Jun 2026 | 66.3% | 32.6% | 0.95% | 0.06% | 0.02% |
| Jul 2026 | 63.5% | 35.9% | 0.5% | 0.07% | 0.03% |
| Aug 2026 | 61.3% | 37.8% | 0.88% | 0.05% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.3% | 694K | -0.11% | -2.3 points | |
| 2, held 2nd | 37.8% | 428K | +9.2% | +1.9 points | |
| 3, held 3rd | 0.88% | 10K | +82.1% | +0.4 points | |
| 4, held 4th | 0.05% | 600 | -22.1% | 0 points | |
| 5, held 5th | 0.02% | 280 | -6.7% | 0 points |
61.3%
Held 1st. 694K estimated branded searches, -0.11% vs prior month. Share -2.3 points.
2.
Notion37.8%
Held 2nd. 428K estimated branded searches, +9.2% vs prior month. Share +1.9 points.
3.
Nuclino
0.88%
Held 3rd. 10K estimated branded searches, +82.1% vs prior month. Share +0.4 points.
4.
Guru0.05%
Held 4th. 600 estimated branded searches, -22.1% vs prior month. Share 0 points.
5.
Slab0.02%
Held 5th. 280 estimated branded searches, -6.7% vs prior month. Share 0 points.
Compare search popularity between Confluence and its closest rivals
Every comparison with Confluence
19 comparisons
- Confluence vs Google Workspace
- Confluence vs Microsoft 365
- Confluence vs SharePoint
- Confluence vs Notion
- Confluence vs PowerDMS
- Confluence vs DocuWare
- Box vs Confluence
- Confluence vs M-Files
- Confluence vs Hudu
- Confluence vs IT Glue
- Confluence vs NetDocuments
- Confluence vs Nuclino
- Confluence vs Dropbox Business
- Confluence vs Document360
- Confluence vs PolicyTech
- Coda vs Confluence
- Confluence vs Onspring
- Confluence vs Guru
- Confluence vs Slab
How has branded search demand for Confluence changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Confluence worldwide fell from 849K to 694K.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide decreased from 63.6% to 61.3%.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide peaked at 66.3% in June 2026 and was lowest at 57.3% in April 2026.
How did search popularity change for internal knowledge management platforms worldwide in August 2026?
4 changes
In August 2026, Notion gained estimated Share of Search among internal knowledge management platforms worldwide, from 35.9% to 37.8%.
In August 2026, Confluence lost estimated Share of Search among internal knowledge management platforms worldwide, from 63.5% to 61.3%.
Estimated monthly branded searches for Nuclino worldwide fell 18.4% over 11 measured months, from 12.2K to 10K in August 2026.
Estimated monthly branded searches for Guru worldwide fell 17.8% over 11 measured months, from 730 to 600 in August 2026.
Where does Confluence compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Document collaboration platforms | 3rd of 5 | 4.1% | Show ranking |
| Document management systems | 2nd of 6 | 19.8% | Show ranking |
| Internal knowledge management platforms | 1st of 5 | 61.3% | Shown above |
| Policy management software | 1st of 5 | 89.9% | Show ranking |
| IT documentation platforms | 1st of 5 | 96% | Show ranking |
How is Confluence measured?
Brandwave collects information about searches that people make online using Confluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- confluence
- confluence app
- confluence knowledge base
- confluence software
Who owns Confluence?
Confluence is owned by Atlassian. Brandwave also tracks 
Atlassian Statuspage, 
Bitbucket and Jira Service Management, owned by the same company, worldwide.
Do you work for Confluence? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Confluence your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.