Confluence vs Google Workspace:Which is more popular by branded search?
In August 2026, Google Workspace had more branded searches than Confluence among document collaboration platforms worldwide. Google Workspace was estimated to have 2M branded searches compared to Confluence’s 694K, and held an 11.8% Share of Search versus Confluence’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Confluence or Google Workspace?
Compare the platforms teams write and review documents in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Workspace, Confluence. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft 365 | Google Workspace | Confluence | Notion | Coda |
|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 5.8% | 2.9% | 1.6% | 0.02% |
| Nov 2025 | 89.1% | 6.6% | 2.7% | 1.6% | 0.02% |
| Dec 2025 | 87.2% | 7.8% | 3.2% | 1.7% | 0.02% |
| Jan 2026 | 86.3% | 8.2% | 3.5% | 2% | 0.02% |
| Feb 2026 | 87% | 8.2% | 2.9% | 1.9% | 0.02% |
| Mar 2026 | 86.2% | 8.2% | 3.5% | 2.2% | 0.02% |
| Apr 2026 | 85.1% | 9.4% | 3.2% | 2.3% | 0.02% |
| May 2026 | 85.5% | 9.2% | 3.2% | 2.1% | 0.02% |
| Jun 2026 | 82.5% | 10.7% | 4.6% | 2.2% | 0.02% |
| Jul 2026 | 80.2% | 12.8% | 4.4% | 2.5% | 0.02% |
| Aug 2026 | 81.5% | 11.8% | 4.1% | 2.6% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Confluence and Google Workspace comparison changed over the last 12 months?
3 findings
- Google Workspace was ahead of Confluence in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among document collaboration platforms worldwide moved from 2.9% to 4.1%, and its estimated monthly branded searches moved from 849K to 694K.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among document collaboration platforms worldwide moved from 5.8% to 11.8%, and its estimated monthly branded searches moved from 1.7M to 2M.
How did search popularity change for document collaboration platforms worldwide in August 2026?
2 changes
In August 2026, Google Workspace lost estimated Share of Search among document collaboration platforms worldwide, from 12.8% to 11.8%.
Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Confluence’s and Google Workspace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Confluence
4 branded search terms
- confluence
- confluence app
- confluence knowledge base
- confluence software
Google Workspace
9 branded search terms
- business email google workspace
- email google workspace
- google workspace
- google workspace app
- google workspace business email
- google workspace email
- google workspace software
- googleworkspace
- gsuite
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.