How popular isGoogle Workspace in search?

In August 2026, there were an estimated 2M branded searches for Google Workspace worldwide which is up 18% over the last 11 months. Google Workspace holds 11.8% estimated Share of Search among document collaboration platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which document collaboration platforms compete with Google Workspace?

Google Workspace against document collaboration platforms worldwide, by month

Month	Microsoft 365	Google Workspace	Confluence	Notion	Coda
Oct 2025	89.6%	5.8%	2.9%	1.6%	0.02%
Nov 2025	89.1%	6.6%	2.7%	1.6%	0.02%
Dec 2025	87.2%	7.8%	3.2%	1.7%	0.02%
Jan 2026	86.3%	8.2%	3.5%	2%	0.02%
Feb 2026	87%	8.2%	2.9%	1.9%	0.02%
Mar 2026	86.2%	8.2%	3.5%	2.2%	0.02%
Apr 2026	85.1%	9.4%	3.2%	2.3%	0.02%
May 2026	85.5%	9.2%	3.2%	2.1%	0.02%
Jun 2026	82.5%	10.7%	4.6%	2.2%	0.02%
Jul 2026	80.2%	12.8%	4.4%	2.5%	0.02%
Aug 2026	81.5%	11.8%	4.1%	2.6%	0.01%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft 365 Microsoft	81.5%	13.7M	+9%	+1.2 points
2, held 2nd	Google Workspace Google	11.8%	2M	-0.91%	-1 points
3, held 3rd	Confluence Atlassian	4.1%	694K	-0.11%	-0.3 points
4, held 4th	Notion	2.6%	428K	+9.2%	0 points
5, held 5th	Coda	0.01%	2.4K	-17.2%	0 points

1.Microsoft 365
81.5%
Held 1st. 13.7M estimated branded searches, +9% vs prior month. Share +1.2 points.
2.Google Workspace
11.8%
Held 2nd. 2M estimated branded searches, -0.91% vs prior month. Share -1 points.
3.Confluence
4.1%
Held 3rd. 694K estimated branded searches, -0.11% vs prior month. Share -0.3 points.
4.Notion
2.6%
Held 4th. 428K estimated branded searches, +9.2% vs prior month. Share 0 points.
5.Coda
0.01%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Google Workspace and its closest rivals

How has branded search demand for Google Workspace changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Workspace worldwide rose from 1.7M to 2M.
Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among document collaboration platforms worldwide increased from 5.8% to 11.8%.
Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among document collaboration platforms worldwide peaked at 12.8% in July 2026 and was lowest at 5.8% in October 2025.

How did search popularity change for document collaboration platforms worldwide in August 2026?

4 changes

In August 2026, Microsoft 365 gained estimated Share of Search among document collaboration platforms worldwide, from 80.2% to 81.5%.
In August 2026, Google Workspace lost estimated Share of Search among document collaboration platforms worldwide, from 12.8% to 11.8%.
Estimated monthly branded searches for Coda worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.

Where does Google Workspace compete?

Google Workspace is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Business email providers	4th of 5	8.7%	Show ranking
Email hosting providers	3rd of 5	10.6%	Show ranking
Document collaboration platforms	2nd of 5	11.8%	Shown above
Collaboration platforms	3rd of 6	18.6%	Show ranking

How is Google Workspace measured?

Brandwave collects information about searches that people make online using Google Workspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms