How popular isGoogle Workspace in search?

In September 2026, there were an estimated 2M branded searches for Google Workspace worldwide which is up 18.5% over the last 12 months. Google Workspace holds 16.9% estimated Share of Search among office suites worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which office suites compete with Google Workspace?

Google Workspace against office suites worldwide, by month

Month	Microsoft 365	Google Workspace	LibreOffice	Zoho Workplace
Oct 2025	74.9%	12.3%	12.3%	0.5%
Nov 2025	75.1%	12.3%	12.3%	0.27%
Dec 2025	73.1%	14.7%	11.9%	0.32%
Jan 2026	68.9%	16.9%	13.8%	0.37%
Feb 2026	69%	16.9%	13.8%	0.31%
Mar 2026	68.9%	16.9%	13.8%	0.37%
Apr 2026	70.8%	17.3%	11.5%	0.31%
May 2026	70.8%	17.3%	11.5%	0.31%
Jun 2026	66.5%	19.9%	13.3%	0.36%
Jul 2026	61.8%	22.6%	15.1%	0.5%
Aug 2026	64.5%	19.3%	15.8%	0.35%
Sep 2026	69%	16.9%	13.8%	0.31%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft 365 Microsoft	69%	7.5M	+22.2%	+4.4 points
2, held 2nd	Google Workspace Google	16.9%	1.8M	0%	-2.4 points
3, held 3rd	LibreOffice	13.8%	1.5M	0%	-2 points
4, held 4th	Zoho Workplace Zoho	0.31%	33.1K	0%	0 points

1.Microsoft 365
69%
Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +4.4 points.
2.Google Workspace
16.9%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -2.4 points.
3.LibreOffice
13.8%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -2 points.
4.Zoho Workplace
0.31%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Workspace and its closest rivals

Every comparison with Google Workspace

14 comparisons

How has branded search demand for Google Workspace changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Workspace worldwide rose from 1.7M to 2M.
Across the 12 months ending September 2026, Google Workspace’s estimated Share of Search among office suites worldwide increased from 12.3% to 16.9%.
Across the 12 months ending September 2026, Google Workspace’s estimated Share of Search among office suites worldwide peaked at 22.6% in July 2026 and was lowest at 12.3% in October 2025.

How did search popularity change for office suites worldwide in September 2026?

4 changes

In September 2026, Microsoft 365 gained estimated Share of Search among office suites worldwide, from 64.5% to 69%.
In September 2026, Google Workspace lost estimated Share of Search among office suites worldwide, from 19.3% to 16.9%.
In September 2026, LibreOffice lost estimated Share of Search among office suites worldwide, from 15.8% to 13.8%.
Estimated monthly branded searches for Zoho Workplace worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

Where does Google Workspace compete?

Google Workspace is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Business email providers	4th of 5	11.7%	Show ranking
Email hosting providers	3rd of 5	15.1%	Show ranking
Collaboration platforms	3rd of 6	16.4%	Show ranking
Office suites	2nd of 4	16.9%	Shown above
Document collaboration platforms	2nd of 5	17.1%	Show ranking

How is Google Workspace measured?

Brandwave collects information about searches that people make online using Google Workspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms