How popular isGoogle Workspace in search?

Q: Who owns Google Workspace?

Google Workspace is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Translate, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide.

In August 2026, there were an estimated 2M branded searches for Google Workspace worldwide which is up 18% over the last 11 months. Google Workspace holds 10.6% estimated Share of Search among email hosting providers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which email hosting providers compete with Google Workspace?

Google Workspace against email hosting providers worldwide, by month

Month	Microsoft 365	Zoho Mail	Google Workspace	Fastmail	Proton
Oct 2025	83.2%	10.8%	5.4%	0.56%	0.11%
Nov 2025	84.7%	8.4%	6.3%	0.53%	0.12%
Dec 2025	82%	9.9%	7.4%	0.63%	0.15%
Jan 2026	82.6%	8.8%	7.8%	0.68%	0.13%
Feb 2026	82.7%	8.8%	7.8%	0.57%	0.13%
Mar 2026	82.6%	8.8%	7.9%	0.69%	0.13%
Apr 2026	78.9%	11.6%	8.7%	0.62%	0.14%
May 2026	80.7%	9.7%	8.7%	0.76%	0.14%
Jun 2026	75.6%	13.5%	9.8%	0.87%	0.16%
Jul 2026	71.7%	15.7%	11.4%	1%	0.19%
Aug 2026	73.5%	14.8%	10.6%	0.95%	0.18%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft 365 Microsoft	73.5%	13.7M	+9%	+1.8 points
2, held 2nd	Zoho Mail Zoho	14.8%	2.7M	-<0.01%	-0.9 points
3, held 3rd	Google Workspace Google	10.6%	2M	-0.91%	-0.8 points
4, held 4th	Fastmail	0.95%	176K	+0.09%	-0.1 points
5, held 5th	Proton	0.18%	33.1K	0%	0 points

1.Microsoft 365
73.5%
Held 1st. 13.7M estimated branded searches, +9% vs prior month. Share +1.8 points.
2.Zoho Mail
14.8%
Held 2nd. 2.7M estimated branded searches, -<0.01% vs prior month. Share -0.9 points.
3.Google Workspace
10.6%
Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.8 points.
4.Fastmail
0.95%
Held 4th. 176K estimated branded searches, +0.09% vs prior month. Share -0.1 points.
5.Proton
0.18%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Workspace and its closest rivals

Every comparison with Google Workspace

12 comparisons

How has branded search demand for Google Workspace changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Workspace worldwide rose from 1.7M to 2M.
Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among email hosting providers worldwide increased from 5.4% to 10.6%.
Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among email hosting providers worldwide peaked at 11.4% in July 2026 and was lowest at 5.4% in October 2025.

How did search popularity change for email hosting providers worldwide in August 2026?

3 changes

In August 2026, Microsoft 365 gained estimated Share of Search among email hosting providers worldwide, from 71.7% to 73.5%.
In August 2026, Zoho Mail lost estimated Share of Search among email hosting providers worldwide, from 15.7% to 14.8%.
In August 2026, Google Workspace lost estimated Share of Search among email hosting providers worldwide, from 11.4% to 10.6%.

Where does Google Workspace compete?

Google Workspace is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Business email providers	4th of 5	8.7%	Show ranking
Email hosting providers	3rd of 5	10.6%	Shown above
Document collaboration platforms	2nd of 5	11.8%	Show ranking
Collaboration platforms	3rd of 6	18.6%	Show ranking

How is Google Workspace measured?

Brandwave collects information about searches that people make online using Google Workspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms