How popular isMicrosoft 365 in search?
In August 2026, there were an estimated 13.7M branded searches for Microsoft 365 worldwide which is down 47.4% over the last 11 months. Microsoft 365 holds 73.5% estimated Share of Search among email hosting providers worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft 36573.5%Zoho Mail14.8%
Google Workspace10.6%
Fastmail0.95%
Proton0.18%
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Which email hosting providers compete with Microsoft 365?
Share of Search by month for Microsoft 365, Zoho Mail, Google Workspace. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft 365 | Zoho Mail | Google Workspace | Fastmail | Proton |
|---|---|---|---|---|---|
| Oct 2025 | 83.2% | 10.8% | 5.4% | 0.56% | 0.11% |
| Nov 2025 | 84.7% | 8.4% | 6.3% | 0.53% | 0.12% |
| Dec 2025 | 82% | 9.9% | 7.4% | 0.63% | 0.15% |
| Jan 2026 | 82.6% | 8.8% | 7.8% | 0.68% | 0.13% |
| Feb 2026 | 82.7% | 8.8% | 7.8% | 0.57% | 0.13% |
| Mar 2026 | 82.6% | 8.8% | 7.9% | 0.69% | 0.13% |
| Apr 2026 | 78.9% | 11.6% | 8.7% | 0.62% | 0.14% |
| May 2026 | 80.7% | 9.7% | 8.7% | 0.76% | 0.14% |
| Jun 2026 | 75.6% | 13.5% | 9.8% | 0.87% | 0.16% |
| Jul 2026 | 71.7% | 15.7% | 11.4% | 1% | 0.19% |
| Aug 2026 | 73.5% | 14.8% | 10.6% | 0.95% | 0.18% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 13.7M | +9% | +1.8 points | |
| 2, held 2nd | 14.8% | 2.7M | -<0.01% | -0.9 points | |
| 3, held 3rd | 10.6% | 2M | -0.91% | -0.8 points | |
| 4, held 4th | 0.95% | 176K | +0.09% | -0.1 points | |
| 5, held 5th | 0.18% | 33.1K | 0% | 0 points |
73.5%
Held 1st. 13.7M estimated branded searches, +9% vs prior month. Share +1.8 points.
14.8%
Held 2nd. 2.7M estimated branded searches, -<0.01% vs prior month. Share -0.9 points.
10.6%
Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.8 points.
4.
Fastmail0.95%
Held 4th. 176K estimated branded searches, +0.09% vs prior month. Share -0.1 points.
5.
Proton0.18%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Microsoft 365 and its closest rivals
How has branded search demand for Microsoft 365 changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft 365 worldwide fell from 26M to 13.7M.
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among email hosting providers worldwide decreased from 83.2% to 73.5%.
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among email hosting providers worldwide peaked at 84.7% in November 2025 and was lowest at 71.7% in July 2026.
How did search popularity change for email hosting providers worldwide in August 2026?
3 changes
In August 2026, Microsoft 365 gained estimated Share of Search among email hosting providers worldwide, from 71.7% to 73.5%.
In August 2026, Zoho Mail lost estimated Share of Search among email hosting providers worldwide, from 15.7% to 14.8%.
In August 2026, Google Workspace lost estimated Share of Search among email hosting providers worldwide, from 11.4% to 10.6%.
Where does Microsoft 365 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Business email providers | 1st of 5 | 60.3% | Show ranking |
| Email hosting providers | 1st of 5 | 73.5% | Shown above |
| Document collaboration platforms | 1st of 5 | 81.5% | Show ranking |
How is Microsoft 365 measured?
Brandwave collects information about searches that people make online using Microsoft 365’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- business email microsoft 365
- email microsoft 365
- microsoft 365
- microsoft 365 app
- microsoft 365 business email
- microsoft 365 email
- microsoft 365 software
- microsoft365
- office 365
Who owns Microsoft 365?
Microsoft 365 is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint and 
Xbox, owned by the same company, worldwide.
Do you work for Microsoft 365? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Microsoft 365 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.