Email hosting providers:Which brands are most popular in search?
In August 2026, Microsoft 365 was the most searched among email hosting providers worldwide, with an estimated 13.7M branded searches and 73.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Microsoft 36573.5%Zoho Mail14.8%
Google Workspace10.6%
Fastmail0.95%
Proton0.18%
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Share of SearchLeaderboard
Compare the providers businesses host email with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft 365, Zoho Mail, Google Workspace. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft 365 | Zoho Mail | Google Workspace | Fastmail | Proton |
|---|---|---|---|---|---|
| Oct 2025 | 83.2% | 10.8% | 5.4% | 0.56% | 0.11% |
| Nov 2025 | 84.7% | 8.4% | 6.3% | 0.53% | 0.12% |
| Dec 2025 | 82% | 9.9% | 7.4% | 0.63% | 0.15% |
| Jan 2026 | 82.6% | 8.8% | 7.8% | 0.68% | 0.13% |
| Feb 2026 | 82.7% | 8.8% | 7.8% | 0.57% | 0.13% |
| Mar 2026 | 82.6% | 8.8% | 7.9% | 0.69% | 0.13% |
| Apr 2026 | 78.9% | 11.6% | 8.7% | 0.62% | 0.14% |
| May 2026 | 80.7% | 9.7% | 8.7% | 0.76% | 0.14% |
| Jun 2026 | 75.6% | 13.5% | 9.8% | 0.87% | 0.16% |
| Jul 2026 | 71.7% | 15.7% | 11.4% | 1% | 0.19% |
| Aug 2026 | 73.5% | 14.8% | 10.6% | 0.95% | 0.18% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.5% | 13.7M | +9% | +1.8 points | |
| 2, held 2nd | 14.8% | 2.7M | -<0.01% | -0.9 points | |
| 3, held 3rd | 10.6% | 2M | -0.91% | -0.8 points | |
| 4, held 4th | 0.95% | 176K | +0.09% | -0.1 points | |
| 5, held 5th | 0.18% | 33.1K | 0% | 0 points |
73.5%
Held 1st. 13.7M estimated branded searches, +9% vs prior month. Share +1.8 points.
14.8%
Held 2nd. 2.7M estimated branded searches, -<0.01% vs prior month. Share -0.9 points.
10.6%
Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.8 points.
4.
Fastmail0.95%
Held 4th. 176K estimated branded searches, +0.09% vs prior month. Share -0.1 points.
5.
Proton0.18%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among email hosting providers worldwide?
5 brands
In August 2026, Microsoft 365 was the most searched among email hosting providers worldwide, with an estimated 13.7M branded searches and 73.5% estimated Share of Search within this set. Zoho Mail is in 2nd place, 58.7 percentage points behind at 14.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Microsoft 365 | 83.2% → 73.5% | 84.7%Nov 2025 | 71.7%Jul 2026 | 1st |
| Zoho Mail | 10.8% → 14.8% | 15.7%Jul 2026 | 8.4%Nov 2025 | 2nd |
| Google Workspace | 5.4% → 10.6% | 11.4%Jul 2026 | 5.4%Oct 2025 | 3rd |
| Fastmail | 0.56% → 0.95% | 1%Jul 2026 | 0.53%Nov 2025 | 4th |
| Proton | 0.11% → 0.18% | 0.19%Jul 2026 | 0.11%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among email hosting providers worldwide decreased from 83.2% to 73.5%.
- Across the 11 months ending August 2026, Zoho Mail’s estimated Share of Search among email hosting providers worldwide increased from 10.8% to 14.8%.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among email hosting providers worldwide increased from 5.4% to 10.6%.
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among email hosting providers worldwide peaked at 84.7% in November 2025 and was lowest at 71.7% in July 2026.
- Across the 11 months ending August 2026, Zoho Mail’s estimated Share of Search among email hosting providers worldwide peaked at 15.7% in July 2026 and was lowest at 8.4% in November 2025.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among email hosting providers worldwide peaked at 11.4% in July 2026 and was lowest at 5.4% in October 2025.
- Across the 11 months ending August 2026, Fastmail and Proton held steady: their estimated Share of Search among email hosting providers worldwide each moved less than 0.5 percentage points.
How did search popularity change for email hosting providers worldwide in August 2026?
3 changes
In August 2026, Microsoft 365 gained estimated Share of Search among email hosting providers worldwide, from 71.7% to 73.5%.
In August 2026, Zoho Mail lost estimated Share of Search among email hosting providers worldwide, from 15.7% to 14.8%.
In August 2026, Google Workspace lost estimated Share of Search among email hosting providers worldwide, from 11.4% to 10.6%.
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