Brandwave

How popular isFastmail in search?

In August 2026, there were an estimated 176K branded searches for Fastmail worldwide which held steady over the last 11 months. Fastmail holds 0.95% estimated Share of Search among email hosting providers worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft 36573.5%
  2. Zoho Mail14.8%
  3. Google Workspace10.6%
  4. Fastmail0.95%
  5. Proton0.18%
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Which email hosting providers compete with Fastmail?

Fastmail against email hosting providers worldwide, by month

Share of Search by month for Microsoft 365, Zoho Mail, Google Workspace, Fastmail. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft 365Zoho MailGoogle WorkspaceFastmailProton
Oct 202583.2%10.8%5.4%0.56%0.11%
Nov 202584.7%8.4%6.3%0.53%0.12%
Dec 202582%9.9%7.4%0.63%0.15%
Jan 202682.6%8.8%7.8%0.68%0.13%
Feb 202682.7%8.8%7.8%0.57%0.13%
Mar 202682.6%8.8%7.9%0.69%0.13%
Apr 202678.9%11.6%8.7%0.62%0.14%
May 202680.7%9.7%8.7%0.76%0.14%
Jun 202675.6%13.5%9.8%0.87%0.16%
Jul 202671.7%15.7%11.4%1%0.19%
Aug 202673.5%14.8%10.6%0.95%0.18%
Sep 2026—————

  1. 1.Microsoft 365

    73.5%

    Held 1st. 13.7M estimated branded searches, +9% vs prior month. Share +1.8 points.

  2. 2.Zoho Mail

    14.8%

    Held 2nd. 2.7M estimated branded searches, -<0.01% vs prior month. Share -0.9 points.

  3. 3.Google Workspace

    10.6%

    Held 3rd. 2M estimated branded searches, -0.91% vs prior month. Share -0.8 points.

  4. 4.Fastmail

    0.95%

    Held 4th. 176K estimated branded searches, +0.09% vs prior month. Share -0.1 points.

  5. 5.Proton

    0.18%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fastmail and its closest rivals

Every comparison with Fastmail

How has branded search demand for Fastmail changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fastmail worldwide held steady at 176K.
  • Across the 11 months ending August 2026, Fastmail’s estimated Share of Search among email hosting providers worldwide held steady, from 0.56% to 0.95%.

How did search popularity change for email hosting providers worldwide in August 2026?

  1. In August 2026, Microsoft 365 gained estimated Share of Search among email hosting providers worldwide, from 71.7% to 73.5%.

  2. In August 2026, Zoho Mail lost estimated Share of Search among email hosting providers worldwide, from 15.7% to 14.8%.

  3. In August 2026, Google Workspace lost estimated Share of Search among email hosting providers worldwide, from 11.4% to 10.6%.

Where does Fastmail compete?

Fastmail is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Business email providers5th of 50.78%Show ranking
Email hosting providers4th of 50.95%Shown above

How is Fastmail measured?

Brandwave collects information about searches that people make online using Fastmail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • email fastmail
  • fastmail
  • fastmail app
  • fastmail com

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How the Brand Demand Index is measured

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