How popular isYahoo Mail in search?
In September 2026, there were an estimated 83.1M branded searches for Yahoo Mail worldwide which is down 17.7% over the last 12 months. Yahoo Mail holds 12.6% estimated Share of Search among email providers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gmail62.8%
Outlook23.5%Yahoo Mail12.6%
Proton Mail0.62%Zoho Mail0.42%
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Which email providers compete with Yahoo Mail?
Share of Search by month for Gmail, Outlook, Yahoo Mail. The figures are in the table below the chart.
View monthly share of search table
| Month | Gmail | Outlook | Yahoo Mail | Proton Mail | Zoho Mail |
|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 22.8% | 14.9% | 0.5% | 0.5% |
| Nov 2025 | 56.4% | 25.8% | 16.9% | 0.56% | 0.37% |
| Dec 2025 | 56.4% | 25.8% | 16.9% | 0.56% | 0.37% |
| Jan 2026 | 56.3% | 25.8% | 16.8% | 0.68% | 0.37% |
| Feb 2026 | 59.7% | 24.6% | 14.7% | 0.59% | 0.4% |
| Mar 2026 | 61.2% | 22.9% | 14.9% | 0.61% | 0.33% |
| Apr 2026 | 61.1% | 22.9% | 14.9% | 0.61% | 0.41% |
| May 2026 | 56.3% | 25.8% | 16.8% | 0.68% | 0.37% |
| Jun 2026 | 57.7% | 23.9% | 17.2% | 0.7% | 0.47% |
| Jul 2026 | 60.8% | 23% | 15% | 0.74% | 0.49% |
| Aug 2026 | 59.5% | 24.7% | 14.6% | 0.72% | 0.48% |
| Sep 2026 | 62.8% | 23.5% | 12.6% | 0.62% | 0.42% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 414M | +22.5% | +3.3 points | |
| 2, held 2nd | 23.5% | 155M | +10.8% | -1.1 points | |
| 3, held 3rd | 12.6% | 83.1M | 0% | -2 points | |
| 4, held 4th | 0.62% | 4.1M | -0.03% | -0.1 points | |
| 5, held 5th | 0.42% | 2.7M | +<0.01% | -0.1 points |
1.
Gmail62.8%
Held 1st. 414M estimated branded searches, +22.5% vs prior month. Share +3.3 points.
2.
Outlook23.5%
Held 2nd. 155M estimated branded searches, +10.8% vs prior month. Share -1.1 points.
12.6%
Held 3rd. 83.1M estimated branded searches, 0% vs prior month. Share -2 points.
0.62%
Held 4th. 4.1M estimated branded searches, -0.03% vs prior month. Share -0.1 points.
0.42%
Held 5th. 2.7M estimated branded searches, +<0.01% vs prior month. Share -0.1 points.
Compare search popularity between Yahoo Mail and its closest rivals
Every comparison with Yahoo Mail
4 comparisons
How has branded search demand for Yahoo Mail changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yahoo Mail worldwide fell from 101M to 83.1M.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide decreased from 14.9% to 12.6%.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide peaked at 17.2% in June 2026 and was lowest at 12.6% in September 2026.
How did search popularity change for email providers worldwide in September 2026?
5 changes
In September 2026, Gmail gained estimated Share of Search among email providers worldwide, from 59.5% to 62.8%.
In September 2026, Yahoo Mail lost estimated Share of Search among email providers worldwide, from 14.6% to 12.6%.
In September 2026, Outlook lost estimated Share of Search among email providers worldwide, from 24.7% to 23.5%.
Estimated monthly branded searches for Proton Mail worldwide rose 22% over 12 measured months, from 3.4M to 4.1M in September 2026.
Estimated monthly branded searches for Zoho Mail worldwide fell 18.4% over 12 measured months, from 3.4M to 2.7M in September 2026.
How is Yahoo Mail measured?
Brandwave collects information about searches that people make online using Yahoo Mail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yahoo mail
Who owns Yahoo Mail?
Yahoo Mail is owned by Yahoo. Brandwave does not track any other brands owned by Yahoo.
Do you work for Yahoo Mail? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Yahoo Mail your brand?
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