Yahoo Mail vs Zoho Mail:Which is searched more?
In September 2026, Yahoo Mail had more branded searches than Zoho Mail among email providers worldwide. Yahoo Mail was estimated to have 83.1M branded searches compared to Zoho Mail’s 2.7M, and held a 12.6% Share of Search versus Zoho Mail’s 0.42%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Yahoo Mail or Zoho Mail?
Compare the email providers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yahoo Mail, Zoho Mail. The figures are in the table below the chart.
View monthly share of search table
| Month | Gmail | Outlook | Yahoo Mail | Proton Mail | Zoho Mail |
|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 22.8% | 14.9% | 0.5% | 0.5% |
| Nov 2025 | 56.4% | 25.8% | 16.9% | 0.56% | 0.37% |
| Dec 2025 | 56.4% | 25.8% | 16.9% | 0.56% | 0.37% |
| Jan 2026 | 56.3% | 25.8% | 16.8% | 0.68% | 0.37% |
| Feb 2026 | 59.7% | 24.6% | 14.7% | 0.59% | 0.4% |
| Mar 2026 | 61.2% | 22.9% | 14.9% | 0.61% | 0.33% |
| Apr 2026 | 61.1% | 22.9% | 14.9% | 0.61% | 0.41% |
| May 2026 | 56.3% | 25.8% | 16.8% | 0.68% | 0.37% |
| Jun 2026 | 57.7% | 23.9% | 17.2% | 0.7% | 0.47% |
| Jul 2026 | 60.8% | 23% | 15% | 0.74% | 0.49% |
| Aug 2026 | 59.5% | 24.7% | 14.6% | 0.72% | 0.48% |
| Sep 2026 | 62.8% | 23.5% | 12.6% | 0.62% | 0.42% |
How has the Yahoo Mail and Zoho Mail comparison changed over the last 12 months?
3 findings
- Yahoo Mail was ahead of Zoho Mail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide moved from 14.9% to 12.6%, and its estimated monthly branded searches moved from 101M to 83.1M.
- Across the 12 months ending September 2026, Zoho Mail’s estimated Share of Search among email providers worldwide moved from 0.5% to 0.42%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for email providers worldwide in September 2026?
2 changes
In September 2026, Yahoo Mail lost estimated Share of Search among email providers worldwide, from 14.6% to 12.6%.
Estimated monthly branded searches for Zoho Mail worldwide fell 18.4% over 12 measured months, from 3.4M to 2.7M in September 2026.
Other head-to-heads among email providers
How each brand is measured
Brandwave collects information about searches that people make online using Yahoo Mail’s and Zoho Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Yahoo Mail
1 branded search term
- yahoo mail
Zoho Mail
5 branded search terms
- email zoho mail
- zoho mail
- zoho mail app
- zoho mail software
- zohomail
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.