Email providers:Which are searched most?
In September 2026, Gmail was the most searched among email providers worldwide, with an estimated 414M branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Gmail62.8%
Outlook23.5%Yahoo Mail12.6%
Proton Mail0.62%Zoho Mail0.42%
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Share of SearchLeaderboard
Compare the email providers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gmail, Outlook, Yahoo Mail. The figures are in the table below the chart.
View monthly share of search table
| Month | Gmail | Outlook | Yahoo Mail | Proton Mail | Zoho Mail |
|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 22.8% | 14.9% | 0.5% | 0.5% |
| Nov 2025 | 56.4% | 25.8% | 16.9% | 0.56% | 0.37% |
| Dec 2025 | 56.4% | 25.8% | 16.9% | 0.56% | 0.37% |
| Jan 2026 | 56.3% | 25.8% | 16.8% | 0.68% | 0.37% |
| Feb 2026 | 59.7% | 24.6% | 14.7% | 0.59% | 0.4% |
| Mar 2026 | 61.2% | 22.9% | 14.9% | 0.61% | 0.33% |
| Apr 2026 | 61.1% | 22.9% | 14.9% | 0.61% | 0.41% |
| May 2026 | 56.3% | 25.8% | 16.8% | 0.68% | 0.37% |
| Jun 2026 | 57.7% | 23.9% | 17.2% | 0.7% | 0.47% |
| Jul 2026 | 60.8% | 23% | 15% | 0.74% | 0.49% |
| Aug 2026 | 59.5% | 24.7% | 14.6% | 0.72% | 0.48% |
| Sep 2026 | 62.8% | 23.5% | 12.6% | 0.62% | 0.42% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 414M | +22.5% | +3.3 points | |
| 2, held 2nd | 23.5% | 155M | +10.8% | -1.1 points | |
| 3, held 3rd | 12.6% | 83.1M | 0% | -2 points | |
| 4, held 4th | 0.62% | 4.1M | -0.03% | -0.1 points | |
| 5, held 5th | 0.42% | 2.7M | +<0.01% | -0.1 points |
1.
Gmail62.8%
Held 1st. 414M estimated branded searches, +22.5% vs prior month. Share +3.3 points.
2.
Outlook23.5%
Held 2nd. 155M estimated branded searches, +10.8% vs prior month. Share -1.1 points.
12.6%
Held 3rd. 83.1M estimated branded searches, 0% vs prior month. Share -2 points.
0.62%
Held 4th. 4.1M estimated branded searches, -0.03% vs prior month. Share -0.1 points.
0.42%
Held 5th. 2.7M estimated branded searches, +<0.01% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among email providers worldwide?
5 brands
In September 2026, Gmail was the most searched among email providers worldwide, with an estimated 414M branded searches and 62.8% estimated Share of Search within this set. Outlook is in 2nd place, 39.3 percentage points behind at 23.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gmail | 61.2% → 62.8% | 62.8%Sep 2026 | 56.3%May 2026 | 1st |
| Outlook | 22.8% → 23.5% | 25.8%Jan 2026 | 22.8%Oct 2025 | 2nd |
| Yahoo Mail | 14.9% → 12.6% | 17.2%Jun 2026 | 12.6%Sep 2026 | 3rd |
| Proton Mail | 0.5% → 0.62% | 0.74%Jul 2026 | 0.5%Oct 2025 | 5th → 4th |
| Zoho Mail | 0.5% → 0.42% | 0.5%Oct 2025 | 0.33%Mar 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Gmail’s estimated Share of Search among email providers worldwide increased from 61.2% to 62.8%.
- Across the 12 months ending September 2026, Outlook’s estimated Share of Search among email providers worldwide increased from 22.8% to 23.5%.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide decreased from 14.9% to 12.6%.
- Across the 12 months ending September 2026, Gmail’s estimated Share of Search among email providers worldwide peaked at 62.8% in September 2026 and was lowest at 56.3% in May 2026.
- Across the 12 months ending September 2026, Outlook’s estimated Share of Search among email providers worldwide peaked at 25.8% in January 2026 and was lowest at 22.8% in October 2025.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide peaked at 17.2% in June 2026 and was lowest at 12.6% in September 2026.
- Across the 12 months ending September 2026, Proton Mail rose from 5th to 4th among email providers worldwide.
- Across the 12 months ending September 2026, Zoho Mail fell from 4th to 5th among email providers worldwide.
How did search popularity change for email providers worldwide in September 2026?
5 changes
In September 2026, Gmail gained estimated Share of Search among email providers worldwide, from 59.5% to 62.8%.
In September 2026, Yahoo Mail lost estimated Share of Search among email providers worldwide, from 14.6% to 12.6%.
In September 2026, Outlook lost estimated Share of Search among email providers worldwide, from 24.7% to 23.5%.
Estimated monthly branded searches for Proton Mail worldwide rose 22% over 12 measured months, from 3.4M to 4.1M in September 2026.
Estimated monthly branded searches for Zoho Mail worldwide fell 18.4% over 12 measured months, from 3.4M to 2.7M in September 2026.
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