Fastmail vs iCloud:Which is searched more?
In September 2026, iCloud had more branded searches than Fastmail among email providers worldwide. iCloud had about 1.2 million branded searches, while Fastmail had 301,000. iCloud made up 0.19% of all email provider searches we track, and Fastmail accounted for 0.05%. These are worldwide searches for English-language branded terms.
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Is Fastmail or iCloud more popular in search?
Compare the email providers people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for iCloud, Fastmail. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gmail | Outlook | Yahoo Mail | Zoho Mail | iCloud | Fastmail | Proton Mail |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.4% | 22.9% | 15% | 0.5% | 0.18% | 0.02% | <0.01% |
| Nov 2025 | 56.6% | 25.9% | 16.9% | 0.38% | 0.21% | 0.02% | <0.01% |
| Dec 2025 | 56.6% | 25.9% | 16.9% | 0.38% | 0.21% | 0.02% | <0.01% |
| Jan 2026 | 56.5% | 26% | 16.9% | 0.37% | 0.22% | 0.03% | <0.01% |
| Feb 2026 | 59.9% | 24.7% | 14.7% | 0.4% | 0.19% | 0.02% | <0.01% |
| Mar 2026 | 61.4% | 23% | 15% | 0.33% | 0.19% | 0.02% | <0.01% |
| Apr 2026 | 61.4% | 23% | 15% | 0.41% | 0.18% | 0.02% | <0.01% |
| May 2026 | 56.5% | 26% | 16.9% | 0.37% | 0.21% | 0.03% | <0.01% |
| Jun 2026 | 58% | 24% | 17.3% | 0.47% | 0.21% | 0.03% | <0.01% |
| Jul 2026 | 61.1% | 23.1% | 15% | 0.5% | 0.19% | 0.03% | <0.01% |
| Aug 2026 | 59.8% | 24.8% | 14.7% | 0.48% | 0.19% | 0.03% | <0.01% |
| Sep 2026 | 63.1% | 23.6% | 12.7% | 0.42% | 0.19% | 0.05% | <0.01% |
How has the Fastmail and iCloud comparison changed over the last 12 months?
3 findings
- iCloud was ahead of Fastmail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fastmail’s share of searches among email providers worldwide moved from 0.02% to 0.05%, and its estimated monthly branded searches moved from 165K to 301K.
- Across the 12 months ending September 2026, iCloud’s share of searches among email providers worldwide moved from 0.18% to 0.19%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for email providers worldwide in September 2026?
1 change
Estimated monthly branded searches for Fastmail worldwide rose 82.4% over 12 measured months, from 165K to 301K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fastmail’s and iCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among email providers
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