Brandwave

iWork vs Microsoft 365:Which is more popular?

In September 2026, Microsoft 365 had more branded searches than iWork among office suites worldwide. Microsoft 365 had about 7.5 million branded searches, while iWork had 27,100. Microsoft 365 made up 68.8% of all office suite searches we track, and iWork accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about office suites, Microsoft 365 appeared in all five answers and iWork in three. Microsoft 365 was mentioned before iWork in every answer.

Among office suites worldwide in September 2026

Who do people search for more?

Microsoft 365, about 276 searches for every 1 for iWork

Microsoft 365 7.5M searchesiWork 27.1K searches

Who does AI mention more?

Microsoft 365, mentioned in every answer we collected

Microsoft 365 in 5 of 5iWork in 3 of 5

Who does AI recommend more?

Microsoft 365, named ahead of iWork in every answer

Microsoft 365 first in 4iWork never first

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Top office suites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft 365 appeared in all five answers. iWork was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft 365 was listed before iWork in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft 3651st
  2. Google Workspace2nd
  3. LibreOffice3rd
  4. iWork4th
  5. Zoho Workplace5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft 3655 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Workspace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LibreOffice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iWork3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Workplace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office suites

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is iWork or Microsoft 365 more popular in search?

This chart shows how often people search Google for iWork and Microsoft 365 by name. Each line represents a brand's share of searches for all five office suites we track, month by month, from English-language searches worldwide.

iWork and Microsoft 365 among office suites worldwide, by month

Share of searches by month for Microsoft 365, iWork. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft 365Google WorkspaceLibreOfficeZoho WorkplaceiWork
Oct 202574.7%12.3%12.3%0.49%0.22%
Nov 202574.9%12.3%12.3%0.27%0.22%
Dec 202572.9%14.6%11.9%0.32%0.26%
Jan 202668.7%16.8%13.8%0.37%0.3%
Feb 202668.8%16.8%13.8%0.3%0.3%
Mar 202668.8%16.8%13.8%0.37%0.25%
Apr 202670.6%17.3%11.5%0.31%0.26%
May 202670.7%17.3%11.5%0.31%0.21%
Jun 202666.3%19.8%13.2%0.36%0.24%
Jul 202661.6%22.6%15%0.5%0.27%
Aug 202664.4%19.3%15.8%0.35%0.23%
Sep 202668.8%16.8%13.8%0.3%0.25%

How has the iWork and Microsoft 365 comparison changed over the last 12 months?

3 findings
  • Microsoft 365 was ahead of iWork in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, iWork’s share of searches among office suites worldwide moved from 0.22% to 0.25%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Microsoft 365’s share of searches among office suites worldwide moved from 74.7% to 68.8%, and its estimated monthly branded searches moved from 9.1M to 7.5M.

How did search popularity change for office suites worldwide in September 2026?

1 change

  1. In September 2026, Microsoft 365 gained share of searches among office suites worldwide, from 64.4% to 68.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using iWork’s and Microsoft 365’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iWork

1 branded search term

  • iwork

Microsoft 365

1 branded search term

  • microsoft 365

How the Brand Demand Index is measured

Other head-to-heads among office suites

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