How popular isMicrosoft 365 in search?

In September 2026, there were an estimated 7.5M branded searches for Microsoft 365 worldwide which is down 19.5% over the last 12 months. Microsoft 365 holds 69% estimated Share of Search among office suites worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which office suites compete with Microsoft 365?

Microsoft 365 against office suites worldwide, by month

Month	Microsoft 365	Google Workspace	LibreOffice	Zoho Workplace
Oct 2025	74.9%	12.3%	12.3%	0.5%
Nov 2025	75.1%	12.3%	12.3%	0.27%
Dec 2025	73.1%	14.7%	11.9%	0.32%
Jan 2026	68.9%	16.9%	13.8%	0.37%
Feb 2026	69%	16.9%	13.8%	0.31%
Mar 2026	68.9%	16.9%	13.8%	0.37%
Apr 2026	70.8%	17.3%	11.5%	0.31%
May 2026	70.8%	17.3%	11.5%	0.31%
Jun 2026	66.5%	19.9%	13.3%	0.36%
Jul 2026	61.8%	22.6%	15.1%	0.5%
Aug 2026	64.5%	19.3%	15.8%	0.35%
Sep 2026	69%	16.9%	13.8%	0.31%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft 365 Microsoft	69%	7.5M	+22.2%	+4.4 points
2, held 2nd	Google Workspace Google	16.9%	1.8M	0%	-2.4 points
3, held 3rd	LibreOffice	13.8%	1.5M	0%	-2 points
4, held 4th	Zoho Workplace Zoho	0.31%	33.1K	0%	0 points

1.Microsoft 365
69%
Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +4.4 points.
2.Google Workspace
16.9%
Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share -2.4 points.
3.LibreOffice
13.8%
Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -2 points.
4.Zoho Workplace
0.31%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Microsoft 365 and its closest rivals

Every comparison with Microsoft 365

10 comparisons

How has branded search demand for Microsoft 365 changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft 365 worldwide fell from 9.4M to 7.5M.
Across the 12 months ending September 2026, Microsoft 365’s estimated Share of Search among office suites worldwide decreased from 74.9% to 69%.
Across the 12 months ending September 2026, Microsoft 365’s estimated Share of Search among office suites worldwide peaked at 75.1% in November 2025 and was lowest at 61.8% in July 2026.

How did search popularity change for office suites worldwide in September 2026?

4 changes

In September 2026, Microsoft 365 gained estimated Share of Search among office suites worldwide, from 64.5% to 69%.
In September 2026, Google Workspace lost estimated Share of Search among office suites worldwide, from 19.3% to 16.9%.
In September 2026, LibreOffice lost estimated Share of Search among office suites worldwide, from 15.8% to 13.8%.
Estimated monthly branded searches for Zoho Workplace worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

Where does Microsoft 365 compete?

Microsoft 365 is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Business email providers	1st of 5	45.3%	Show ranking
Email hosting providers	1st of 5	61.8%	Show ranking
Office suites	1st of 4	69%	Shown above
Document collaboration platforms	1st of 5	70%	Show ranking

How is Microsoft 365 measured?

Brandwave collects information about searches that people make online using Microsoft 365’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms