Brandwave

How popular isMicrosoft Purview?

In September 2026, people searched for Microsoft Purview by name about 60,500 times worldwide, a 22.2% increase from the previous year. These searches made up 14.9% of all global data loss prevention platform searches, placing Microsoft Purview second out of six platforms. When we asked both ChatGPT and Google AI Overviews about data loss prevention platforms, Microsoft Purview appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Microsoft Purview is the second most searched of 6 competitors and the most recommended in AI answers.

  1. ZscalerShare of searches 49.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Microsoft PurviewShare of searches 14.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. NetskopeShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SymantecShare of searches 8.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. TrellixShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top data loss prevention platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Purview is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Purview1st
  2. Forcepoint2nd
  3. Netskope3rd
  4. Symantec4th
  5. Trellix5th
  6. Zscaler6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Purview4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Symantec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Forcepoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Netskope3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zscaler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trellix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data loss prevention platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which data loss prevention platforms compete with Microsoft Purview?

Microsoft Purview against data loss prevention platforms worldwide, by month

Share of searches by month for Zscaler, Microsoft Purview, Netskope, Symantec, Trellix, Forcepoint. The figures are in the table below the chart.

View monthly share of searches table
MonthZscalerMicrosoft PurviewNetskopeSymantecTrellixForcepoint
Oct 202552%10.5%15.7%8.6%8.6%4.7%
Nov 202549.4%12.2%14.9%8.1%10%5.5%
Dec 202548.6%11.9%14.6%9.8%9.8%5.3%
Jan 202650.8%12.5%15.3%8.4%8.4%4.6%
Feb 202650.8%12.5%15.3%8.4%8.4%4.6%
Mar 202648.1%14.5%14.5%7.9%9.7%5.3%
Apr 202649.9%15%12.3%8.2%10.1%4.5%
May 202653.9%10.8%10.8%7.2%13.2%4%
Jun 202649.5%14.9%14.9%8.1%8.1%4.5%
Jul 202653.6%13.2%13.2%7.2%8.8%3.9%
Aug 202653.6%13.2%13.2%7.2%8.8%3.9%
Sep 202649.5%14.9%14.9%8.1%8.1%4.5%

  1. 1.Zscaler

    49.5%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Microsoft Purview

    14.9%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  3. 3.Netskope

    14.9%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  4. 4.Symantec

    8.1%

    Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.

  5. 5.Trellix

    8.1%

    Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Forcepoint

    4.5%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

Compare popularity between Microsoft Purview and its closest rivals

Every comparison with Microsoft Purview

27 comparisons

How has branded search demand for Microsoft Purview changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Purview worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide increased from 10.5% to 14.9%.
  • Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide peaked at 15% in April 2026 and was lowest at 10.5% in October 2025.
  • Across the 12 months ending September 2026, Microsoft Purview rose from 3rd to 2nd among data loss prevention platforms worldwide.

How did search popularity change for data loss prevention platforms worldwide in September 2026?

6 changes

  1. In September 2026, Symantec overtook Trellix to rank 4th among data loss prevention platforms worldwide, with 8.1% of the searches.

  2. In September 2026, Microsoft Purview gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%.

  3. In September 2026, Netskope gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%.

  4. In September 2026, Forcepoint gained share of searches among data loss prevention platforms worldwide, from 3.9% to 4.5%.

  5. In September 2026, Zscaler lost share of searches among data loss prevention platforms worldwide, from 53.6% to 49.5%.

  6. In September 2026, Trellix lost share of searches among data loss prevention platforms worldwide, from 8.8% to 8.1%.

How are Microsoft Purview’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Microsoft Purview’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft purview

How the Brand Demand Index is measured

Who owns Microsoft Purview?

Microsoft Purview is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Purview? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Purview compete?

Microsoft Purview is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data loss prevention platforms2nd of 614.9%Shown above
Records management software2nd of 818.2%Show ranking
Email archiving platforms2nd of 720.3%Show ranking
Data catalogues3rd of 821.6%Show ranking
Data lineage platforms2nd of 629.9%Show ranking
Data governance platforms1st of 748.8%Show ranking
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