Brandwave

Data catalogues:Which brands are most popular in search?

In August 2026, Amundsen was the most searched among data catalogues worldwide, with an estimated 90.5K branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Amundsen44.1%
  2. DataHub24.1%
  3. Atlan13.2%
  4. Collibra10.8%
  5. Alation5.9%
  6. Select Star1.8%

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Share of SearchLeaderboard

Compare the data catalogues developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data catalogues worldwide, by month

Share of Search by month for Amundsen, DataHub, Atlan, Collibra, Alation. The figures are in the table below the chart.

View monthly share of search table
MonthAmundsenDataHubAtlanCollibraAlationSelect Star
Oct 202543%23.5%12.9%12.9%5.7%2.1%
Nov 202549.2%18.1%12.1%12.1%5.4%3%
Dec 202554.2%16.3%10.9%10.9%4.9%2.7%
Jan 202649.5%18.2%12.2%12.2%5.4%2.4%
Feb 202645%24.6%11.1%11.1%6%2.2%
Mar 202643%23.5%12.9%12.9%5.7%2.1%
Apr 202644%24.1%13.2%10.8%5.9%2.1%
May 202639.7%26.6%14.5%11.9%5.3%1.9%
Jun 202640.8%27.3%12.2%12.2%5.5%2%
Jul 202645.9%25.1%11.3%11.3%5%1.5%
Aug 202644.1%24.1%13.2%10.8%5.9%1.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Amundsen

    44.1%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.DataHub

    24.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Atlan

    13.2%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2 points.

  4. 4.Collibra

    10.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Alation

    5.9%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  6. Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among data catalogues worldwide?

In August 2026, Amundsen was the most searched among data catalogues worldwide, with an estimated 90.5K branded searches and 44.1% estimated Share of Search within this set. DataHub is in 2nd place, 20 percentage points behind at 24.1% Share of Search.

Global data catalogues, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Amundsen43% → 44.1%54.2%Dec 202539.7%May 20261st
DataHub23.5% → 24.1%27.3%Jun 202616.3%Dec 20252nd
Atlan12.9% → 13.2%14.5%May 202610.9%Dec 20253rd
Collibra12.9% → 10.8%12.9%Oct 202510.8%Apr 20264th
Alation5.7% → 5.9%6%Feb 20264.9%Dec 20255th
Select Star2.1% → 1.8%3%Nov 20251.5%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Amundsen’s estimated Share of Search among data catalogues worldwide increased from 43% to 44.1%.
  • Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data catalogues worldwide increased from 23.5% to 24.1%.
  • Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data catalogues worldwide decreased from 12.9% to 10.8%.
  • Across the 11 months ending August 2026, Amundsen’s estimated Share of Search among data catalogues worldwide peaked at 54.2% in December 2025 and was lowest at 39.7% in May 2026.
  • Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data catalogues worldwide peaked at 27.3% in June 2026 and was lowest at 16.3% in December 2025.
  • Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data catalogues worldwide peaked at 14.5% in May 2026 and was lowest at 10.9% in December 2025.
  • Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data catalogues worldwide peaked at 12.9% in October 2025 and was lowest at 10.8% in April 2026.
  • Across the 11 months ending August 2026, Alation’s estimated Share of Search among data catalogues worldwide peaked at 6% in February 2026 and was lowest at 4.9% in December 2025.
  • Across the 11 months ending August 2026, Select Star’s estimated Share of Search among data catalogues worldwide peaked at 3% in November 2025 and was lowest at 1.5% in July 2026.
  • Across the 11 months ending August 2026, Atlan, Alation and Select Star held steady: their estimated Share of Search among data catalogues worldwide each moved less than 0.5 percentage points.

How did search popularity change for data catalogues worldwide in August 2026?

  1. In August 2026, Atlan gained estimated Share of Search among data catalogues worldwide, from 11.3% to 13.2%.

  2. In August 2026, Alation gained estimated Share of Search among data catalogues worldwide, from 5% to 5.9%.

  3. In August 2026, Amundsen lost estimated Share of Search among data catalogues worldwide, from 45.9% to 44.1%.

  4. In August 2026, DataHub lost estimated Share of Search among data catalogues worldwide, from 25.1% to 24.1%.

  5. Estimated monthly branded searches for Select Star worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  6. Estimated monthly branded searches for Collibra worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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