Brandwave

How popular isOpenMetadata?

In September 2026, people searched for OpenMetadata by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 7.9% of all global data catalogue searches, placing OpenMetadata sixth out of eight catalogues. When we asked both ChatGPT and Google AI Overviews about data catalogues, OpenMetadata appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

OpenMetadata is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. AmundsenShare of searches 26.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DataHubShare of searches 21.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Microsoft PurviewShare of searches 21.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. AtlanShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. OpenMetadataShare of searches 7.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top data catalogues in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OpenMetadata was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OpenMetadata is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Atlan1st
  2. DataHub2nd
  3. OpenMetadata3rd
  4. Alation4th
  5. Collibra5th
  6. Microsoft Purview6th
  7. Amundsen–
  8. Select Star–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Atlan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DataHub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Collibra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenMetadata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Purview2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amundsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Select Star0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data catalogues

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which data catalogues compete with OpenMetadata?

OpenMetadata against data catalogues worldwide, by month

Share of searches by month for Amundsen, DataHub, Microsoft Purview, Atlan, Collibra, OpenMetadata, Alation. The figures are in the table below the chart.

View monthly share of searches table
MonthAmundsenDataHubMicrosoft PurviewAtlanCollibraOpenMetadataAlationSelect Star
Oct 202536.9%16.6%16.6%9.1%9.1%6.1%4.1%1.5%
Nov 202543.4%13%15.9%8.7%7.1%5.8%3.9%2.1%
Dec 202547.7%11.7%14.3%7.8%7.8%5.2%3.5%1.9%
Jan 202638%14%17.1%9.4%9.4%6.2%4.2%1.9%
Feb 202638.2%17.2%17.2%7.7%7.7%6.3%4.2%1.5%
Mar 202630.8%16.9%20.6%9.2%9.2%7.6%4.1%1.5%
Apr 202635.7%16.1%19.6%8.8%7.2%7.2%3.9%1.4%
May 202629.1%19.5%19.5%10.7%8.7%7.1%3.9%1.4%
Jun 202628%18.7%22.9%8.4%8.4%8.4%3.7%1.4%
Jul 202634.2%18.7%18.7%8.4%8.4%6.8%3.7%1.1%
Aug 202633.2%18.2%18.2%9.9%8.1%6.6%4.4%1.3%
Sep 202626.4%21.6%21.6%9.7%7.9%7.9%3.5%1.3%
  1. 1.Amundsen

    26.4%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -6.8 points.

  2. 2.DataHub

    21.6%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  3. Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  4. 4.Atlan

    9.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Collibra

    7.9%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  7. 7.Alation

    3.5%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  8. Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between OpenMetadata and its closest rivals

Every comparison with OpenMetadata

7 comparisons

How has branded search demand for OpenMetadata changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OpenMetadata worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, OpenMetadata’s share of searches among data catalogues worldwide increased from 6.1% to 7.9%.
  • Across the 12 months ending September 2026, OpenMetadata’s share of searches among data catalogues worldwide peaked at 8.4% in June 2026 and was lowest at 5.2% in December 2025.

How did search popularity change for data catalogues worldwide in September 2026?

6 changes
  1. In September 2026, DataHub gained share of searches among data catalogues worldwide, from 18.2% to 21.6%.

  2. In September 2026, Microsoft Purview gained share of searches among data catalogues worldwide, from 18.2% to 21.6%.

  3. In September 2026, OpenMetadata gained share of searches among data catalogues worldwide, from 6.6% to 7.9%.

  4. In September 2026, Amundsen lost share of searches among data catalogues worldwide, from 33.2% to 26.4%.

  5. In September 2026, Alation lost share of searches among data catalogues worldwide, from 4.4% to 3.5%.

  6. Estimated monthly branded searches for Select Star worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are OpenMetadata’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OpenMetadata’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • openmetadata

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How the Brand Demand Index is measured

Where does OpenMetadata compete?

OpenMetadata is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data catalogues6th of 87.9%Shown above
Data lineage platforms5th of 611%Show ranking
Creator with pink hair and a pink jacket

Is OpenMetadata your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.