How popular isAtlan in search?
In August 2026, there were an estimated 27.1K branded searches for Atlan worldwide which held steady over the last 11 months. Atlan holds 13.2% estimated Share of Search among data catalogues worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Amundsen44.1%
DataHub24.1%
Atlan13.2%Collibra10.8%
Alation5.9%
Select Star1.8%
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Which data catalogues compete with Atlan?
Share of Search by month for Amundsen, DataHub, Atlan, Collibra, Alation. The figures are in the table below the chart.
View monthly share of search table
| Month | Amundsen | DataHub | Atlan | Collibra | Alation | Select Star |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 23.5% | 12.9% | 12.9% | 5.7% | 2.1% |
| Nov 2025 | 49.2% | 18.1% | 12.1% | 12.1% | 5.4% | 3% |
| Dec 2025 | 54.2% | 16.3% | 10.9% | 10.9% | 4.9% | 2.7% |
| Jan 2026 | 49.5% | 18.2% | 12.2% | 12.2% | 5.4% | 2.4% |
| Feb 2026 | 45% | 24.6% | 11.1% | 11.1% | 6% | 2.2% |
| Mar 2026 | 43% | 23.5% | 12.9% | 12.9% | 5.7% | 2.1% |
| Apr 2026 | 44% | 24.1% | 13.2% | 10.8% | 5.9% | 2.1% |
| May 2026 | 39.7% | 26.6% | 14.5% | 11.9% | 5.3% | 1.9% |
| Jun 2026 | 40.8% | 27.3% | 12.2% | 12.2% | 5.5% | 2% |
| Jul 2026 | 45.9% | 25.1% | 11.3% | 11.3% | 5% | 1.5% |
| Aug 2026 | 44.1% | 24.1% | 13.2% | 10.8% | 5.9% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 90.5K | 0% | -1.7 points | |
| 2, held 2nd | 24.1% | 49.5K | 0% | -1 points | |
| 3, held 3rd | 13.2% | 27.1K | +22.1% | +2 points | |
| 4, held 4th | 10.8% | 22.2K | 0% | -0.4 points | |
| 5, held 5th | 5.9% | 12.1K | +22.2% | +0.9 points | |
| 6, held 6th | 1.8% | 3.6K | +24.1% | +0.3 points |
1.
Amundsen
44.1%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
DataHub24.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.
3.
Atlan13.2%
Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2 points.
4.
Collibra
10.8%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Alation
5.9%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
1.8%
Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.3 points.
Compare search popularity between Atlan and its closest rivals
How has branded search demand for Atlan changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Atlan worldwide held steady at 27.1K.
- Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data catalogues worldwide peaked at 14.5% in May 2026 and was lowest at 10.9% in December 2025.
How did search popularity change for data catalogues worldwide in August 2026?
6 changes

In August 2026, Atlan gained estimated Share of Search among data catalogues worldwide, from 11.3% to 13.2%.
In August 2026, Alation gained estimated Share of Search among data catalogues worldwide, from 5% to 5.9%.
In August 2026, Amundsen lost estimated Share of Search among data catalogues worldwide, from 45.9% to 44.1%.

In August 2026, DataHub lost estimated Share of Search among data catalogues worldwide, from 25.1% to 24.1%.

Estimated monthly branded searches for Select Star worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for Collibra worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Where does Atlan compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Data catalogues | 3rd of 6 | 13.2% | Shown above |
| Data catalogue platforms | 3rd of 5 | 13.5% | Show ranking |
| Data lineage platforms | 2nd of 5 | 21% | Show ranking |
How is Atlan measured?
Brandwave collects information about searches that people make online using Atlan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- atlan
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Is Atlan your brand?
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