Data governance platforms:Which brands are most popular in search?
In August 2026, OneTrust was the most searched among data governance platforms worldwide, with an estimated 51.9K branded searches and 57.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms used to govern data access and policy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneTrust, Collibra, Alation, Immuta. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Collibra | Alation | Immuta | Privacera |
|---|---|---|---|---|---|
| Oct 2025 | 58.4% | 25.1% | 11.2% | 4.1% | 1.2% |
| Nov 2025 | 54.5% | 28.6% | 12.8% | 3.1% | 1.1% |
| Dec 2025 | 54.4% | 28.5% | 12.7% | 3.1% | 1.3% |
| Jan 2026 | 54.1% | 28.4% | 12.7% | 3.8% | 1% |
| Feb 2026 | 57.3% | 24.4% | 13.3% | 4% | 1.1% |
| Mar 2026 | 59.4% | 25.6% | 11.4% | 2.7% | 0.94% |
| Apr 2026 | 57.6% | 24.6% | 13.4% | 3.2% | 1.1% |
| May 2026 | 58.6% | 25.1% | 11.2% | 4.1% | 1% |
| Jun 2026 | 59.1% | 25.2% | 11.2% | 3.3% | 1.1% |
| Jul 2026 | 59.1% | 25.3% | 11.3% | 3.3% | 1% |
| Aug 2026 | 57.7% | 24.7% | 13.4% | 3.2% | 0.98% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.7% | 51.9K | +0.02% | -1.4 points | |
| 2, held 2nd | 24.7% | 22.2K | 0% | -0.6 points | |
| 3, held 3rd | 13.4% | 12.1K | +22.2% | +2.2 points | |
| 4, held 4th | 3.2% | 2.9K | 0% | -0.1 points | |
| 5, held 5th | 0.98% | 880 | 0% | 0 points |
1.
OneTrust
57.7%
Held 1st. 51.9K estimated branded searches, +0.02% vs prior month. Share -1.4 points.
2.
Collibra
24.7%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.
Alation
13.4%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.2 points.
4.
Immuta3.2%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.98%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- OneTrust vs Immuta: compare search popularity
- Collibra vs Immuta: compare search popularity
- Alation vs Immuta: compare search popularity
- Compare any of these brands
Which brand is most popular in search among data governance platforms worldwide?
5 brands
In August 2026, OneTrust was the most searched among data governance platforms worldwide, with an estimated 51.9K branded searches and 57.7% estimated Share of Search within this set. Collibra is in 2nd place, 33 percentage points behind at 24.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| OneTrust | 58.4% → 57.7% | 59.4%Mar 2026 | 54.1%Jan 2026 | 1st |
| Collibra | 25.1% → 24.7% | 28.6%Nov 2025 | 24.4%Feb 2026 | 2nd |
| Alation | 11.2% → 13.4% | 13.4%Aug 2026 | 11.2%May 2026 | 3rd |
| Immuta | 4.1% → 3.2% | 4.1%Oct 2025 | 2.7%Mar 2026 | 4th |
 Privacera | 1.2% → 0.98% | 1.3%Dec 2025 | 0.94%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data governance platforms worldwide decreased from 58.4% to 57.7%.
- Across the 11 months ending August 2026, Alation’s estimated Share of Search among data governance platforms worldwide increased from 11.2% to 13.4%.
- Across the 11 months ending August 2026, Immuta’s estimated Share of Search among data governance platforms worldwide decreased from 4.1% to 3.2%.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data governance platforms worldwide peaked at 59.4% in March 2026 and was lowest at 54.1% in January 2026.
- Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data governance platforms worldwide peaked at 28.6% in November 2025 and was lowest at 24.4% in February 2026.
- Across the 11 months ending August 2026, Alation’s estimated Share of Search among data governance platforms worldwide peaked at 13.4% in August 2026 and was lowest at 11.2% in May 2026.
- Across the 11 months ending August 2026, Immuta’s estimated Share of Search among data governance platforms worldwide peaked at 4.1% in October 2025 and was lowest at 2.7% in March 2026.
- Across the 11 months ending August 2026, Collibra and Privacera held steady: their estimated Share of Search among data governance platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for data governance platforms worldwide in August 2026?
5 changes
In August 2026, Alation gained estimated Share of Search among data governance platforms worldwide, from 11.3% to 13.4%.
In August 2026, OneTrust lost estimated Share of Search among data governance platforms worldwide, from 59.1% to 57.7%.
In August 2026, Collibra lost estimated Share of Search among data governance platforms worldwide, from 25.3% to 24.7%.
Estimated monthly branded searches for Immuta worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Privacera worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
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