Brandwave

How popular isOneTrust in search?

In August 2026, there were an estimated 51.9K branded searches for OneTrust worldwide which is down 17.5% over the last 11 months. OneTrust holds 57.7% estimated Share of Search among data governance platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OneTrust57.7%
  2. Collibra24.7%
  3. Alation13.4%
  4. Immuta3.2%
  5. Privacera0.98%
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Which data governance platforms compete with OneTrust?

OneTrust against data governance platforms worldwide, by month

Share of Search by month for OneTrust, Collibra, Alation, Immuta. The figures are in the table below the chart.

View monthly share of search table
MonthOneTrustCollibraAlationImmutaPrivacera
Oct 202558.4%25.1%11.2%4.1%1.2%
Nov 202554.5%28.6%12.8%3.1%1.1%
Dec 202554.4%28.5%12.7%3.1%1.3%
Jan 202654.1%28.4%12.7%3.8%1%
Feb 202657.3%24.4%13.3%4%1.1%
Mar 202659.4%25.6%11.4%2.7%0.94%
Apr 202657.6%24.6%13.4%3.2%1.1%
May 202658.6%25.1%11.2%4.1%1%
Jun 202659.1%25.2%11.2%3.3%1.1%
Jul 202659.1%25.3%11.3%3.3%1%
Aug 202657.7%24.7%13.4%3.2%0.98%
Sep 2026—————

  1. 1.OneTrust

    57.7%

    Held 1st. 51.9K estimated branded searches, +0.02% vs prior month. Share -1.4 points.

  2. 2.Collibra

    24.7%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Alation

    13.4%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  4. 4.Immuta

    3.2%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Privacera

    0.98%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between OneTrust and its closest rivals

How has branded search demand for OneTrust changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OneTrust worldwide fell from 62.9K to 51.9K.
  • Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data governance platforms worldwide decreased from 58.4% to 57.7%.
  • Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data governance platforms worldwide peaked at 59.4% in March 2026 and was lowest at 54.1% in January 2026.

How did search popularity change for data governance platforms worldwide in August 2026?

  1. In August 2026, Alation gained estimated Share of Search among data governance platforms worldwide, from 11.3% to 13.4%.

  2. In August 2026, OneTrust lost estimated Share of Search among data governance platforms worldwide, from 59.1% to 57.7%.

  3. In August 2026, Collibra lost estimated Share of Search among data governance platforms worldwide, from 25.3% to 24.7%.

  4. Estimated monthly branded searches for Immuta worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Privacera worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

Where does OneTrust compete?

OneTrust is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Consent management platforms1st of 545%Show ranking
Data privacy platforms1st of 557.2%Show ranking
Data governance platforms1st of 557.7%Shown above

How is OneTrust measured?

Brandwave collects information about searches that people make online using OneTrust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • consent management onetrust
  • cookie consent onetrust
  • one trust
  • onetrust app
  • onetrust com
  • onetrust consent
  • onetrust consent management
  • onetrust cookie consent
  • onetrust platform
  • onetrust software
  • onetrust tool

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How the Brand Demand Index is measured

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