Brandwave

How popular isOneTrust in search?

In September 2026, there were an estimated 68.8K branded searches for OneTrust worldwide which is up 10% over the last 12 months. OneTrust holds 0.03% estimated Share of Search among cookie consent and privacy tools worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CookieYes35.8%
  2. iubenda35.8%
  3. Termly19.5%
  4. Osano8.7%
  5. Cookiebot0.06%
  6. OneTrust0.03%
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Which cookie consent and privacy tools compete with OneTrust?

OneTrust against cookie consent and privacy tools worldwide, by month

Share of Search by month for CookieYes, iubenda, Termly, Osano, OneTrust. The figures are in the table below the chart.

View monthly share of search table
MonthCookieYesiubendaTermlyOsanoCookiebotOneTrust
Oct 202537.1%37.1%16.6%9%0.1%0.07%
Nov 202535.8%35.8%19.5%8.7%0.08%0.02%
Dec 202535.8%35.8%19.5%8.7%0.08%0.02%
Jan 202633.2%40.5%18.1%8.1%0.06%0.03%
Feb 202637.7%37.7%16.8%7.5%0.06%0.29%
Mar 202636.4%36.4%19.9%7.2%0.07%0.09%
Apr 202630.4%37.2%24.8%7.4%0.05%0.1%
May 202630.5%37.2%24.8%7.4%0.04%0.04%
Jun 202634.3%34.3%22.9%8.3%0.06%0.08%
Jul 202633.7%33.7%22.5%10%0.05%0.11%
Aug 202636.6%29.9%24.4%8.9%0.07%0.12%
Sep 202635.8%35.8%19.5%8.7%0.06%0.03%

  1. 1.CookieYes

    35.8%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.iubenda

    35.8%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +6 points.

  3. 3.Termly

    19.5%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -4.9 points.

  4. 4.Osano

    8.7%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Cookiebot

    0.06%

    Moved from 6th to 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.OneTrust

    0.03%

    Moved from 5th to 6th. 20 estimated branded searches, -71.4% vs prior month. Share -0.1 points.

Compare search popularity between OneTrust and its closest rivals

Every comparison with OneTrust

How has branded search demand for OneTrust changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for OneTrust worldwide rose from 62.5K to 68.8K.
  • Across the 12 months ending September 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools worldwide held steady, from 0.07% to 0.03%.

How did search popularity change for cookie consent and privacy tools worldwide in September 2026?

  1. In September 2026, iubenda gained estimated Share of Search among cookie consent and privacy tools worldwide, from 29.9% to 35.8%.

  2. In September 2026, Termly lost estimated Share of Search among cookie consent and privacy tools worldwide, from 24.4% to 19.5%.

  3. In September 2026, CookieYes lost estimated Share of Search among cookie consent and privacy tools worldwide, from 36.6% to 35.8%.

  4. In September 2026, Cookiebot rose from 6th to 5th among cookie consent and privacy tools worldwide.

  5. In September 2026, OneTrust fell from 5th to 6th among cookie consent and privacy tools worldwide.

  6. Estimated monthly branded searches for Osano worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

Where does OneTrust compete?

OneTrust is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Consent management platforms1st of 547.6%Show ranking
Cookie consent and privacy tools6th of 60.03%Shown above
Data privacy platforms5th of 50.1%Show ranking
Data governance platforms5th of 50.05%Show ranking

How is OneTrust measured?

Brandwave collects information about searches that people make online using OneTrust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • consent management onetrust
  • cookie consent onetrust
  • one trust
  • onetrust app
  • onetrust consent
  • onetrust consent management
  • onetrust cookie consent
  • onetrust data governance
  • onetrust platform
  • onetrust software
  • onetrust tool

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How the Brand Demand Index is measured

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