OneTrust vs Transcend:Which is more popular by branded search?
In August 2026, OneTrust had more branded searches than Transcend among data privacy platforms worldwide. OneTrust was estimated to have 51.9K branded searches compared to Transcend’s 70, and held a 57.2% Share of Search versus Transcend’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OneTrust or Transcend?
Compare the platforms used to manage privacy compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneTrust, Transcend. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Securiti | Osano | Ketch | Transcend |
|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 41.5% | 5.7% | 0.08% | 0.09% |
| Nov 2025 | 52.7% | 41.4% | 5.6% | 0.09% | 0.14% |
| Dec 2025 | 52.1% | 40.8% | 6.8% | 0.14% | 0.14% |
| Jan 2026 | 52.7% | 41.3% | 5.7% | 0.14% | 0.11% |
| Feb 2026 | 53% | 41.1% | 5.6% | 0.14% | 0.09% |
| Mar 2026 | 57.6% | 37.1% | 5.1% | 0.13% | 0.06% |
| Apr 2026 | 57.2% | 36.5% | 6.1% | 0.15% | 0.08% |
| May 2026 | 57.1% | 36.5% | 6.2% | 0.12% | 0.1% |
| Jun 2026 | 57.2% | 36.4% | 6.1% | 0.15% | 0.1% |
| Jul 2026 | 56.4% | 36% | 7.3% | 0.15% | 0.1% |
| Aug 2026 | 57.2% | 36.5% | 6.1% | 0.12% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the OneTrust and Transcend comparison changed over the last 12 months?
3 findings
- OneTrust was ahead of Transcend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data privacy platforms worldwide moved from 52.7% to 57.2%, and its estimated monthly branded searches moved from 62.9K to 51.9K.
- Across the 11 months ending August 2026, Transcend’s estimated Share of Search among data privacy platforms worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches moved from 110 to 70.
How did search popularity change for data privacy platforms worldwide in August 2026?
2 changes
In August 2026, OneTrust gained estimated Share of Search among data privacy platforms worldwide, from 56.4% to 57.2%.
Estimated monthly branded searches for Transcend worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OneTrust’s and Transcend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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