Brandwave

Data privacy platforms:Which brands are most popular in search?

In August 2026, OneTrust was the most searched among data privacy platforms worldwide, with an estimated 51.9K branded searches and 57.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OneTrust57.2%
  2. Securiti36.5%
  3. Osano6.1%
  4. Ketch0.12%
  5. Transcend0.08%

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Share of SearchLeaderboard

Compare the platforms used to manage privacy compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data privacy platforms worldwide, by month

Share of Search by month for OneTrust, Securiti, Osano. The figures are in the table below the chart.

View monthly share of search table
MonthOneTrustSecuritiOsanoKetchTranscend
Oct 202552.7%41.5%5.7%0.08%0.09%
Nov 202552.7%41.4%5.6%0.09%0.14%
Dec 202552.1%40.8%6.8%0.14%0.14%
Jan 202652.7%41.3%5.7%0.14%0.11%
Feb 202653%41.1%5.6%0.14%0.09%
Mar 202657.6%37.1%5.1%0.13%0.06%
Apr 202657.2%36.5%6.1%0.15%0.08%
May 202657.1%36.5%6.2%0.12%0.1%
Jun 202657.2%36.4%6.1%0.15%0.1%
Jul 202656.4%36%7.3%0.15%0.1%
Aug 202657.2%36.5%6.1%0.12%0.08%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.OneTrust

    57.2%

    Held 1st. 51.9K estimated branded searches, +0.02% vs prior month. Share +0.8 points.

  2. 2.Securiti

    36.5%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Osano

    6.1%

    Held 3rd. 5.6K estimated branded searches, -17.6% vs prior month. Share -1.2 points.

  4. 4.Ketch

    0.12%

    Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

  5. 5.Transcend

    0.08%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among data privacy platforms worldwide?

In August 2026, OneTrust was the most searched among data privacy platforms worldwide, with an estimated 51.9K branded searches and 57.2% estimated Share of Search within this set. Securiti is in 2nd place, 20.7 percentage points behind at 36.5% Share of Search.

Global data privacy platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneTrust52.7% → 57.2%57.6%Mar 202652.1%Dec 20251st
Securiti41.5% → 36.5%41.5%Oct 202536%Jul 20262nd
Osano5.7% → 6.1%7.3%Jul 20265.1%Mar 20263rd
Ketch0.08% → 0.12%0.15%Apr 20260.08%Oct 20255th → 4th
Transcend0.09% → 0.08%0.14%Nov 20250.06%Mar 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data privacy platforms worldwide increased from 52.7% to 57.2%.
  • Across the 11 months ending August 2026, Securiti’s estimated Share of Search among data privacy platforms worldwide decreased from 41.5% to 36.5%.
  • Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data privacy platforms worldwide peaked at 57.6% in March 2026 and was lowest at 52.1% in December 2025.
  • Across the 11 months ending August 2026, Securiti’s estimated Share of Search among data privacy platforms worldwide peaked at 41.5% in October 2025 and was lowest at 36% in July 2026.
  • Across the 11 months ending August 2026, Osano’s estimated Share of Search among data privacy platforms worldwide peaked at 7.3% in July 2026 and was lowest at 5.1% in March 2026.
  • Across the 11 months ending August 2026, Ketch rose from 5th to 4th among data privacy platforms worldwide.
  • Across the 11 months ending August 2026, Transcend fell from 4th to 5th among data privacy platforms worldwide.
  • Across the 11 months ending August 2026, Osano held steady: its estimated Share of Search among data privacy platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for data privacy platforms worldwide in August 2026?

  1. In August 2026, OneTrust gained estimated Share of Search among data privacy platforms worldwide, from 56.4% to 57.2%.

  2. In August 2026, Osano lost estimated Share of Search among data privacy platforms worldwide, from 7.3% to 6.1%.

  3. Estimated monthly branded searches for Ketch worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

  4. Estimated monthly branded searches for Transcend worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

  5. Estimated monthly branded searches for Securiti worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

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