BigID vs DataGrail:Which is searched more?
In September 2026, BigID had more branded searches than DataGrail among data privacy platforms worldwide. BigID had about 4,400 branded searches, while DataGrail had 1,900. BigID made up 8% of all data privacy platform searches we track, and DataGrail accounted for 3.5%. These are worldwide searches for English-language branded terms.
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Is BigID or DataGrail more popular in search?
Compare the platforms used to manage privacy compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for BigID, DataGrail. The figures are in the table below the chart.
View monthly share of searches table
| Month | Securiti | TrustArc | Osano | BigID | DataGrail | Ketch | Transcend | OneTrust |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 18.6% | 8.3% | 8.3% | 2% | 0.11% | 0.14% | 0.1% |
| Nov 2025 | 61.2% | 18.3% | 8.2% | 10% | 2% | 0.14% | 0.21% | 0.06% |
| Dec 2025 | 60.1% | 18% | 9.8% | 9.8% | 1.8% | 0.2% | 0.2% | 0.05% |
| Jan 2026 | 63.3% | 15.5% | 8.4% | 10.3% | 2% | 0.22% | 0.17% | 0.08% |
| Feb 2026 | 55.7% | 24.9% | 7.4% | 9.1% | 2.2% | 0.19% | 0.12% | 0.32% |
| Mar 2026 | 58.5% | 21.4% | 7.8% | 9.5% | 2.3% | 0.2% | 0.1% | 0.13% |
| Apr 2026 | 57.5% | 21% | 9.4% | 9.4% | 2.3% | 0.24% | 0.12% | 0.16% |
| May 2026 | 56.3% | 20.6% | 9.2% | 11.2% | 2.2% | 0.19% | 0.15% | 0.09% |
| Jun 2026 | 56.9% | 20.8% | 9.3% | 9.3% | 3.3% | 0.24% | 0.15% | 0.12% |
| Jul 2026 | 59.2% | 17.7% | 11.8% | 7.9% | 2.9% | 0.25% | 0.16% | 0.16% |
| Aug 2026 | 60.9% | 18.2% | 9.9% | 8.1% | 2.4% | 0.2% | 0.13% | 0.17% |
| Sep 2026 | 60.3% | 18% | 9.8% | 8% | 3.5% | 0.16% | 0.13% | 0.07% |
How has the BigID and DataGrail comparison changed over the last 12 months?
3 findings
- BigID was ahead of DataGrail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BigID’s share of searches among data privacy platforms worldwide moved from 8.3% to 8%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, DataGrail’s share of searches among data privacy platforms worldwide moved from 2% to 3.5%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for data privacy platforms worldwide in September 2026?
2 changes
In September 2026, DataGrail gained share of searches among data privacy platforms worldwide, from 2.4% to 3.5%.
Estimated monthly branded searches for BigID worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BigID’s and DataGrail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data privacy platforms
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