Brandwave

How popular isBigID?

In September 2026, people searched for BigID by name about 4,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 8% of all global data privacy platform searches, placing BigID fourth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about data privacy platforms, BigID appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

BigID is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. SecuritiShare of searches 60.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. TrustArcShare of searches 18%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. OsanoShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. BigIDShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. DataGrailShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top data privacy platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BigID was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BigID is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneTrust1st
  2. BigID2nd
  3. TrustArc3rd
  4. Osano4th
  5. Securiti5th
  6. DataGrail6th
  7. Ketch7th
  8. Transcend8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osano4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BigID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneTrust4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TrustArc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Securiti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DataGrail2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ketch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Transcend2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data privacy platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which data privacy platforms compete with BigID?

BigID against data privacy platforms worldwide, by month

Share of searches by month for Securiti, TrustArc, Osano, BigID, DataGrail. The figures are in the table below the chart.

View monthly share of searches table
MonthSecuritiTrustArcOsanoBigIDDataGrailKetchTranscendOneTrust
Oct 202562.4%18.6%8.3%8.3%2%0.11%0.14%0.1%
Nov 202561.2%18.3%8.2%10%2%0.14%0.21%0.06%
Dec 202560.1%18%9.8%9.8%1.8%0.2%0.2%0.05%
Jan 202663.3%15.5%8.4%10.3%2%0.22%0.17%0.08%
Feb 202655.7%24.9%7.4%9.1%2.2%0.19%0.12%0.32%
Mar 202658.5%21.4%7.8%9.5%2.3%0.2%0.1%0.13%
Apr 202657.5%21%9.4%9.4%2.3%0.24%0.12%0.16%
May 202656.3%20.6%9.2%11.2%2.2%0.19%0.15%0.09%
Jun 202656.9%20.8%9.3%9.3%3.3%0.24%0.15%0.12%
Jul 202659.2%17.7%11.8%7.9%2.9%0.25%0.16%0.16%
Aug 202660.9%18.2%9.9%8.1%2.4%0.2%0.13%0.17%
Sep 202660.3%18%9.8%8%3.5%0.16%0.13%0.07%

  1. 1.Securiti

    60.3%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.TrustArc

    18%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Osano

    9.8%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.BigID

    8%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.DataGrail

    3.5%

    Held 5th. 1.9K estimated branded searches, +46.2% vs prior month. Share +1.1 points.

  6. 6.Ketch

    0.16%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  7. 7.Transcend

    0.13%

    Moved from 8th to 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.OneTrust

    0.07%

    Moved from 7th to 8th. 40 estimated branded searches, -55.6% vs prior month. Share -0.1 points.

Compare popularity between BigID and its closest rivals

Every comparison with BigID

7 comparisons

How has branded search demand for BigID changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BigID worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, BigID’s share of searches among data privacy platforms worldwide peaked at 11.2% in May 2026 and was lowest at 7.9% in July 2026.
  • Across the 12 months ending September 2026, BigID fell from 3rd to 4th among data privacy platforms worldwide.

How did search popularity change for data privacy platforms worldwide in September 2026?

6 changes

  1. In September 2026, DataGrail gained share of searches among data privacy platforms worldwide, from 2.4% to 3.5%.

  2. In September 2026, Securiti lost share of searches among data privacy platforms worldwide, from 60.9% to 60.3%.

  3. In September 2026, Transcend rose from 8th to 7th among data privacy platforms worldwide.

  4. In September 2026, OneTrust fell from 7th to 8th among data privacy platforms worldwide.

  5. Estimated monthly branded searches for BigID worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  6. Estimated monthly branded searches for TrustArc worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are BigID’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BigID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bigid

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How the Brand Demand Index is measured

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