BigID vs TrustArc:Which is more popular?
In September 2026, TrustArc had more branded searches than BigID among data privacy platforms worldwide. TrustArc had about 9,900 branded searches, while BigID had 4,400. TrustArc made up 18% of all data privacy platform searches we track, and BigID accounted for 8%. When we asked ChatGPT and Google AI Overviews about data privacy platforms, BigID appeared in four of the five answers and TrustArc in three. BigID was mentioned before TrustArc in three out of four answers.
Who do people search for more?
TrustArc, about 2 searches for every 1 for BigID
Who does AI mention more?
BigID, mentioned in 4 of 5 answers, TrustArc in 3
Who does AI recommend more?
BigID, named ahead of TrustArc in 3 of 4 answers
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Top data privacy platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BigID was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TrustArc was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BigID was listed before TrustArc in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Osano4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BigID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneTrust4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TrustArc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Securiti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DataGrail2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ketch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Transcend2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data privacy platforms
5 answers
Asked ChatGPT
“Which data privacy platform should I use?”
Asked ChatGPT
“What are the best data privacy platforms?”
Asked ChatGPT
“What's the best data privacy platform for privacy compliance?”
Searched Google, AI Overview
“data privacy platforms”
Searched Google, AI Overview
“data privacy tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BigID or TrustArc more popular in search?
This chart shows how often people search Google for BigID and TrustArc by name. Each line represents a brand's share of searches for all eight data privacy platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for TrustArc, BigID. The figures are in the table below the chart.
View monthly share of searches table
| Month | Securiti | TrustArc | Osano | BigID | DataGrail | Ketch | Transcend | OneTrust |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 18.6% | 8.3% | 8.3% | 2% | 0.11% | 0.14% | 0.1% |
| Nov 2025 | 61.2% | 18.3% | 8.2% | 10% | 2% | 0.14% | 0.21% | 0.06% |
| Dec 2025 | 60.1% | 18% | 9.8% | 9.8% | 1.8% | 0.2% | 0.2% | 0.05% |
| Jan 2026 | 63.3% | 15.5% | 8.4% | 10.3% | 2% | 0.22% | 0.17% | 0.08% |
| Feb 2026 | 55.7% | 24.9% | 7.4% | 9.1% | 2.2% | 0.19% | 0.12% | 0.32% |
| Mar 2026 | 58.5% | 21.4% | 7.8% | 9.5% | 2.3% | 0.2% | 0.1% | 0.13% |
| Apr 2026 | 57.5% | 21% | 9.4% | 9.4% | 2.3% | 0.24% | 0.12% | 0.16% |
| May 2026 | 56.3% | 20.6% | 9.2% | 11.2% | 2.2% | 0.19% | 0.15% | 0.09% |
| Jun 2026 | 56.9% | 20.8% | 9.3% | 9.3% | 3.3% | 0.24% | 0.15% | 0.12% |
| Jul 2026 | 59.2% | 17.7% | 11.8% | 7.9% | 2.9% | 0.25% | 0.16% | 0.16% |
| Aug 2026 | 60.9% | 18.2% | 9.9% | 8.1% | 2.4% | 0.2% | 0.13% | 0.17% |
| Sep 2026 | 60.3% | 18% | 9.8% | 8% | 3.5% | 0.16% | 0.13% | 0.07% |
How has the BigID and TrustArc comparison changed over the last 12 months?
3 findings
- TrustArc was ahead of BigID in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BigID’s share of searches among data privacy platforms worldwide moved from 8.3% to 8%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, TrustArc’s share of searches among data privacy platforms worldwide moved from 18.6% to 18%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for data privacy platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BigID’s and TrustArc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data privacy platforms
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