How popular isOneTrust in search?
In August 2026, there were an estimated 51.9K branded searches for OneTrust worldwide which is down 17.5% over the last 11 months. OneTrust holds 57.2% estimated Share of Search among data privacy platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which data privacy platforms compete with OneTrust?
Share of Search by month for OneTrust, Securiti, Osano. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Securiti | Osano | Ketch | Transcend |
|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 41.5% | 5.7% | 0.08% | 0.09% |
| Nov 2025 | 52.7% | 41.4% | 5.6% | 0.09% | 0.14% |
| Dec 2025 | 52.1% | 40.8% | 6.8% | 0.14% | 0.14% |
| Jan 2026 | 52.7% | 41.3% | 5.7% | 0.14% | 0.11% |
| Feb 2026 | 53% | 41.1% | 5.6% | 0.14% | 0.09% |
| Mar 2026 | 57.6% | 37.1% | 5.1% | 0.13% | 0.06% |
| Apr 2026 | 57.2% | 36.5% | 6.1% | 0.15% | 0.08% |
| May 2026 | 57.1% | 36.5% | 6.2% | 0.12% | 0.1% |
| Jun 2026 | 57.2% | 36.4% | 6.1% | 0.15% | 0.1% |
| Jul 2026 | 56.4% | 36% | 7.3% | 0.15% | 0.1% |
| Aug 2026 | 57.2% | 36.5% | 6.1% | 0.12% | 0.08% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 51.9K | +0.02% | +0.8 points | |
| 2, held 2nd | 36.5% | 33.1K | 0% | +0.5 points | |
| 3, held 3rd | 6.1% | 5.6K | -17.6% | -1.2 points | |
| 4, held 4th | 0.12% | 110 | -21.4% | 0 points | |
| 5, held 5th | 0.08% | 70 | -22.2% | 0 points |
1.
OneTrust
57.2%
Held 1st. 51.9K estimated branded searches, +0.02% vs prior month. Share +0.8 points.
2.
Securiti36.5%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Osano6.1%
Held 3rd. 5.6K estimated branded searches, -17.6% vs prior month. Share -1.2 points.
4.
Ketch
0.12%
Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.
0.08%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare search popularity between OneTrust and its closest rivals
How has branded search demand for OneTrust changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OneTrust worldwide fell from 62.9K to 51.9K.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data privacy platforms worldwide increased from 52.7% to 57.2%.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data privacy platforms worldwide peaked at 57.6% in March 2026 and was lowest at 52.1% in December 2025.
How did search popularity change for data privacy platforms worldwide in August 2026?
5 changes
In August 2026, OneTrust gained estimated Share of Search among data privacy platforms worldwide, from 56.4% to 57.2%.

In August 2026, Osano lost estimated Share of Search among data privacy platforms worldwide, from 7.3% to 6.1%.
Estimated monthly branded searches for Ketch worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

Estimated monthly branded searches for Transcend worldwide fell 36.4% over 11 measured months, from 110 to 70 in August 2026.

Estimated monthly branded searches for Securiti worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
Where does OneTrust compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Consent management platforms | 1st of 5 | 45% | Show ranking |
| Data privacy platforms | 1st of 5 | 57.2% | Shown above |
| Data governance platforms | 1st of 5 | 57.7% | Show ranking |
How is OneTrust measured?
Brandwave collects information about searches that people make online using OneTrust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- consent management onetrust
- cookie consent onetrust
- one trust
- onetrust app
- onetrust com
- onetrust consent
- onetrust consent management
- onetrust cookie consent
- onetrust platform
- onetrust software
- onetrust tool
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Is OneTrust your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.