Brandwave

Cookie consent and privacy tools:Which are searched most?

In September 2026, OneTrust was the most searched among cookie consent and privacy tools worldwide, with an estimated 68.8K branded searches and 38.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. OneTrust38.1%
  2. Cookiebot27.5%
  3. CookieYes12.3%
  4. iubenda12.3%
  5. Termly6.7%
  6. Osano3%

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Share of SearchLeaderboard

Compare the cookie consent and privacy tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cookie consent and privacy tools worldwide, by month

Share of Search by month for OneTrust, Cookiebot, CookieYes, iubenda, Termly, Osano. The figures are in the table below the chart.

View monthly share of search table
MonthOneTrustCookiebotCookieYesiubendaTermlyOsano
Oct 202533.8%26.8%14.6%14.6%6.5%3.6%
Nov 202531.4%30.5%13.7%13.7%7.4%3.4%
Dec 202529%28.1%15.4%15.4%8.4%3.8%
Jan 202630.5%29.6%13.2%16.2%7.2%3.3%
Feb 202629.9%28.7%15.7%15.7%7%3.1%
Mar 202631.6%30.7%13.7%13.7%7.5%2.8%
Apr 202629.6%28.5%12.8%15.6%10.4%3.1%
May 202629.6%28.5%12.8%15.6%10.4%3.1%
Jun 202631.1%29.9%13.4%13.4%8.9%3.3%
Jul 202630.8%29.7%13.3%13.3%8.9%4%
Aug 202633.7%26.6%14.6%11.9%9.7%3.6%
Sep 202638.1%27.5%12.3%12.3%6.7%3%

This month’s ranking, September 2026

  1. 1.OneTrust

    38.1%

    Held 1st. 68.8K estimated branded searches, +34% vs prior month. Share +4.5 points.

  2. 2.Cookiebot

    27.5%

    Held 2nd. 49.6K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  3. 3.CookieYes

    12.3%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2.2 points.

  4. 4.iubenda

    12.3%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  5. 5.Termly

    6.7%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -3 points.

  6. 6.Osano

    3%

    Held 6th. 5.5K estimated branded searches, -0.18% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among cookie consent and privacy tools worldwide?

In September 2026, OneTrust was the most searched among cookie consent and privacy tools worldwide, with an estimated 68.8K branded searches and 38.1% estimated Share of Search within this set. Cookiebot is in 2nd place, 10.6 percentage points behind at 27.5% Share of Search.

Global cookie consent and privacy tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneTrust33.8% → 38.1%38.1%Sep 202629%Dec 20251st
Cookiebot26.8% → 27.5%30.7%Mar 202626.6%Aug 20262nd
CookieYes14.6% → 12.3%15.7%Feb 202612.3%Sep 20263rd
iubenda14.6% → 12.3%16.2%Jan 202611.9%Aug 20264th
Termly6.5% → 6.7%10.4%May 20266.5%Oct 20255th
Osano3.6% → 3%4%Jul 20262.8%Mar 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools worldwide increased from 33.8% to 38.1%.
  • Across the 12 months ending September 2026, Cookiebot’s estimated Share of Search among cookie consent and privacy tools worldwide increased from 26.8% to 27.5%.
  • Across the 12 months ending September 2026, CookieYes’ estimated Share of Search among cookie consent and privacy tools worldwide decreased from 14.6% to 12.3%.
  • Across the 12 months ending September 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools worldwide decreased from 14.6% to 12.3%.
  • Across the 12 months ending September 2026, Osano’s estimated Share of Search among cookie consent and privacy tools worldwide decreased from 3.6% to 3%.
  • Across the 12 months ending September 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools worldwide peaked at 38.1% in September 2026 and was lowest at 29% in December 2025.
  • Across the 12 months ending September 2026, Cookiebot’s estimated Share of Search among cookie consent and privacy tools worldwide peaked at 30.7% in March 2026 and was lowest at 26.6% in August 2026.
  • Across the 12 months ending September 2026, CookieYes’ estimated Share of Search among cookie consent and privacy tools worldwide peaked at 15.7% in February 2026 and was lowest at 12.3% in September 2026.
  • Across the 12 months ending September 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools worldwide peaked at 16.2% in January 2026 and was lowest at 11.9% in August 2026.
  • Across the 12 months ending September 2026, Termly’s estimated Share of Search among cookie consent and privacy tools worldwide peaked at 10.4% in May 2026 and was lowest at 6.5% in October 2025.
  • Across the 12 months ending September 2026, Osano’s estimated Share of Search among cookie consent and privacy tools worldwide peaked at 4% in July 2026 and was lowest at 2.8% in March 2026.
  • Across the 12 months ending September 2026, Termly held steady: its estimated Share of Search among cookie consent and privacy tools worldwide moved less than 0.5 percentage points.

How did search popularity change for cookie consent and privacy tools worldwide in September 2026?

  1. In September 2026, OneTrust gained estimated Share of Search among cookie consent and privacy tools worldwide, from 33.7% to 38.1%.

  2. In September 2026, Cookiebot gained estimated Share of Search among cookie consent and privacy tools worldwide, from 26.6% to 27.5%.

  3. In September 2026, Termly lost estimated Share of Search among cookie consent and privacy tools worldwide, from 9.7% to 6.7%.

  4. In September 2026, CookieYes lost estimated Share of Search among cookie consent and privacy tools worldwide, from 14.6% to 12.3%.

  5. In September 2026, Osano lost estimated Share of Search among cookie consent and privacy tools worldwide, from 3.6% to 3%.

  6. Estimated monthly branded searches for iubenda worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

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