Brandwave

Termly vs Usercentrics:Which is more popular?

In September 2026, Usercentrics had more branded searches than Termly among cookie consent and privacy tools worldwide. Usercentrics had about 15,000 branded searches, while Termly had 12,100. Usercentrics made up 18% of all cookie consent and privacy tool searches we track, and Termly accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about cookie consent and privacy tools, Termly and Usercentrics each appeared in three of the five answers. Termly and Usercentrics were each mentioned first in two of the four answers that named either.

Among cookie consent and privacy tools worldwide in September 2026

Who do people search for more?

Usercentrics, about 24% more searches than Termly

Usercentrics 15K searchesTermly 12.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Termly in 3 of 5Usercentrics in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Termly first in 2Usercentrics first in 2

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Top cookie consent and privacy tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Termly was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Usercentrics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Termly and Usercentrics were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cookiebot1st
  2. OneTrust2nd
  3. CookieYes3rd
  4. Usercentrics4th
  5. Termly5th
  6. iubenda6th
  7. Complianz7th
  8. Osano8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneTrust5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Usercentrics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Termly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Complianz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cookiebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CookieYes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iubenda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cookie consent and privacy tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Termly or Usercentrics more popular in search?

This chart shows how often people search Google for Termly and Usercentrics by name. Each line represents a brand's share of searches for all eight cookie consent and privacy tools we track, month by month, from English-language searches worldwide.

Termly and Usercentrics among cookie consent and privacy tools worldwide, by month

Share of searches by month for Usercentrics, Termly. The figures are in the table below the chart.

View monthly share of searches table
MonthCookieYesiubendaUsercentricsTermlyComplianzOsanoCookiebotOneTrust
Oct 202527.2%27.2%18.5%12.2%8.1%6.6%0.07%0.05%
Nov 202526.1%26.1%17.7%14.2%9.5%6.3%0.06%0.01%
Dec 202527.4%27.4%15.2%15%8.2%6.7%0.06%0.01%
Jan 202624.7%30.1%16.7%13.4%9%6%0.04%0.02%
Feb 202628.5%28.5%15.9%12.7%8.5%5.7%0.04%0.22%
Mar 202627.2%27.2%15.2%14.9%9.9%5.4%0.05%0.07%
Apr 202623.1%28.2%15.7%18.8%8.4%5.6%0.04%0.07%
May 202623.8%29%13.2%19.4%8.7%5.8%0.03%0.03%
Jun 202625.3%25.3%17.2%16.8%9.2%6.1%0.05%0.06%
Jul 202624.9%24.9%16.9%16.6%9.1%7.4%0.03%0.08%
Aug 202627.9%22.7%15.5%18.6%8.3%6.8%0.05%0.09%
Sep 202626.6%26.6%18%14.5%7.9%6.5%0.05%0.02%

How has the Termly and Usercentrics comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Termly took it in April 2026, Usercentrics took it in June 2026, Termly took it in August 2026, Usercentrics took it in September 2026.
  • Across the 12 months ending September 2026, Termly’s share of searches among cookie consent and privacy tools worldwide moved from 12.2% to 14.5%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, Usercentrics’ share of searches among cookie consent and privacy tools worldwide moved from 18.5% to 18%, and its estimated monthly branded searches moved from 18.4K to 15K.

How did search popularity change for cookie consent and privacy tools worldwide in September 2026?

2 changes

  1. In September 2026, Usercentrics overtook Termly to rank 3rd among cookie consent and privacy tools worldwide, with 18% of the searches.

  2. In September 2026, Termly lost share of searches among cookie consent and privacy tools worldwide, from 18.6% to 14.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Termly’s and Usercentrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Termly

1 branded search term

  • termly

Usercentrics

4 branded search terms

  • usercentrics
  • usercentrics app
  • usercentrics cmp
  • usercentrics consent

How the Brand Demand Index is measured

Other head-to-heads among cookie consent and privacy tools

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