Brandwave

How popular isUsercentrics?

In September 2026, people searched for Usercentrics by name about 15,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 18% of all global cookie consent and privacy tool searches, placing Usercentrics third out of eight tools. When we asked both ChatGPT and Google AI Overviews about cookie consent and privacy tools, Usercentrics appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Usercentrics is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. CookieYesShare of searches 26.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. iubendaShare of searches 26.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. UsercentricsShare of searches 18%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. TermlyShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. ComplianzShare of searches 7.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top cookie consent and privacy tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Usercentrics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Usercentrics is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cookiebot1st
  2. OneTrust2nd
  3. CookieYes3rd
  4. Usercentrics4th
  5. Termly5th
  6. iubenda6th
  7. Complianz7th
  8. Osano8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneTrust5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Usercentrics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Termly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Complianz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cookiebot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CookieYes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iubenda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osano2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cookie consent and privacy tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cookie consent and privacy tools compete with Usercentrics?

Usercentrics against cookie consent and privacy tools worldwide, by month

Share of searches by month for CookieYes, iubenda, Usercentrics, Termly, Complianz, Osano. The figures are in the table below the chart.

View monthly share of searches table
MonthCookieYesiubendaUsercentricsTermlyComplianzOsanoCookiebotOneTrust
Oct 202527.2%27.2%18.5%12.2%8.1%6.6%0.07%0.05%
Nov 202526.1%26.1%17.7%14.2%9.5%6.3%0.06%0.01%
Dec 202527.4%27.4%15.2%15%8.2%6.7%0.06%0.01%
Jan 202624.7%30.1%16.7%13.4%9%6%0.04%0.02%
Feb 202628.5%28.5%15.9%12.7%8.5%5.7%0.04%0.22%
Mar 202627.2%27.2%15.2%14.9%9.9%5.4%0.05%0.07%
Apr 202623.1%28.2%15.7%18.8%8.4%5.6%0.04%0.07%
May 202623.8%29%13.2%19.4%8.7%5.8%0.03%0.03%
Jun 202625.3%25.3%17.2%16.8%9.2%6.1%0.05%0.06%
Jul 202624.9%24.9%16.9%16.6%9.1%7.4%0.03%0.08%
Aug 202627.9%22.7%15.5%18.6%8.3%6.8%0.05%0.09%
Sep 202626.6%26.6%18%14.5%7.9%6.5%0.05%0.02%

  1. 1.CookieYes

    26.6%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.iubenda

    26.6%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +3.8 points.

  3. 3.Usercentrics

    18%

    Moved from 4th to 3rd. 15K estimated branded searches, +21.5% vs prior month. Share +2.4 points.

  4. 4.Termly

    14.5%

    Moved from 3rd to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  5. 5.Complianz

    7.9%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Osano

    6.5%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Cookiebot

    0.05%

    Moved from 8th to 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.OneTrust

    0.02%

    Moved from 7th to 8th. 20 estimated branded searches, -71.4% vs prior month. Share -0.1 points.

Compare popularity between Usercentrics and its closest rivals

Every comparison with Usercentrics

8 comparisons

How has branded search demand for Usercentrics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Usercentrics worldwide fell from 18.4K to 15K.
  • Across the 12 months ending September 2026, Usercentrics’ share of searches among cookie consent and privacy tools worldwide decreased from 18.5% to 18%.
  • Across the 12 months ending September 2026, Usercentrics’ share of searches among cookie consent and privacy tools worldwide peaked at 18.5% in October 2025 and was lowest at 13.2% in May 2026.

How did search popularity change for cookie consent and privacy tools worldwide in September 2026?

6 changes

  1. In September 2026, Usercentrics overtook Termly to rank 3rd among cookie consent and privacy tools worldwide, with 18% of the searches.

  2. In September 2026, iubenda gained share of searches among cookie consent and privacy tools worldwide, from 22.7% to 26.6%.

  3. In September 2026, Termly lost share of searches among cookie consent and privacy tools worldwide, from 18.6% to 14.5%.

  4. In September 2026, CookieYes lost share of searches among cookie consent and privacy tools worldwide, from 27.9% to 26.6%.

  5. Complianz’s share of searches among cookie consent and privacy tools worldwide has lost ground for 3 months in a row, from 9.2% to 7.9% in September 2026.

  6. In September 2026, Cookiebot rose from 8th to 7th among cookie consent and privacy tools worldwide.

How are Usercentrics’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Usercentrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • usercentrics
  • usercentrics app
  • usercentrics cmp
  • usercentrics consent

Do you work for Usercentrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Usercentrics compete?

Usercentrics is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Consent management platforms4th of 69%Show ranking
Cookie consent and privacy tools3rd of 818%Shown above
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