How popular isOsano in search?
In September 2026, there were an estimated 5.5K branded searches for Osano worldwide which is down 17.9% over the last 12 months. Osano holds 3% estimated Share of Search among cookie consent and privacy tools worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cookie consent and privacy tools compete with Osano?
Share of Search by month for OneTrust, Cookiebot, CookieYes, iubenda, Termly, Osano. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Cookiebot | CookieYes | iubenda | Termly | Osano |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 26.8% | 14.6% | 14.6% | 6.5% | 3.6% |
| Nov 2025 | 31.4% | 30.5% | 13.7% | 13.7% | 7.4% | 3.4% |
| Dec 2025 | 29% | 28.1% | 15.4% | 15.4% | 8.4% | 3.8% |
| Jan 2026 | 30.5% | 29.6% | 13.2% | 16.2% | 7.2% | 3.3% |
| Feb 2026 | 29.9% | 28.7% | 15.7% | 15.7% | 7% | 3.1% |
| Mar 2026 | 31.6% | 30.7% | 13.7% | 13.7% | 7.5% | 2.8% |
| Apr 2026 | 29.6% | 28.5% | 12.8% | 15.6% | 10.4% | 3.1% |
| May 2026 | 29.6% | 28.5% | 12.8% | 15.6% | 10.4% | 3.1% |
| Jun 2026 | 31.1% | 29.9% | 13.4% | 13.4% | 8.9% | 3.3% |
| Jul 2026 | 30.8% | 29.7% | 13.3% | 13.3% | 8.9% | 4% |
| Aug 2026 | 33.7% | 26.6% | 14.6% | 11.9% | 9.7% | 3.6% |
| Sep 2026 | 38.1% | 27.5% | 12.3% | 12.3% | 6.7% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.1% | 68.8K | +34% | +4.5 points | |
| 2, held 2nd | 27.5% | 49.6K | +22.2% | +0.9 points | |
| 3, held 3rd | 12.3% | 22.2K | 0% | -2.2 points | |
| 4, held 4th | 12.3% | 22.2K | +22.7% | +0.4 points | |
| 5, held 5th | 6.7% | 12.1K | -18.2% | -3 points | |
| 6, held 6th | 3% | 5.5K | -0.18% | -0.6 points |
1.
OneTrust
38.1%
Held 1st. 68.8K estimated branded searches, +34% vs prior month. Share +4.5 points.
27.5%
Held 2nd. 49.6K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
12.3%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -2.2 points.
4.
iubenda
12.3%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.4 points.
5.
Termly6.7%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -3 points.
6.
Osano3%
Held 6th. 5.5K estimated branded searches, -0.18% vs prior month. Share -0.6 points.
Compare search popularity between Osano and its closest rivals
How has branded search demand for Osano changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Osano worldwide fell from 6.6K to 5.5K.
- Across the 12 months ending September 2026, Osano’s estimated Share of Search among cookie consent and privacy tools worldwide decreased from 3.6% to 3%.
- Across the 12 months ending September 2026, Osano’s estimated Share of Search among cookie consent and privacy tools worldwide peaked at 4% in July 2026 and was lowest at 2.8% in March 2026.
How did search popularity change for cookie consent and privacy tools worldwide in September 2026?
6 changes
In September 2026, OneTrust gained estimated Share of Search among cookie consent and privacy tools worldwide, from 33.7% to 38.1%.

In September 2026, Cookiebot gained estimated Share of Search among cookie consent and privacy tools worldwide, from 26.6% to 27.5%.

In September 2026, Termly lost estimated Share of Search among cookie consent and privacy tools worldwide, from 9.7% to 6.7%.

In September 2026, CookieYes lost estimated Share of Search among cookie consent and privacy tools worldwide, from 14.6% to 12.3%.

In September 2026, Osano lost estimated Share of Search among cookie consent and privacy tools worldwide, from 3.6% to 3%.
Estimated monthly branded searches for iubenda worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Where does Osano compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cookie consent and privacy tools | 6th of 6 | 3% | Shown above |
| Consent management platforms | 5th of 5 | 3.8% | Show ranking |
| Data privacy platforms | 3rd of 5 | 5.1% | Show ranking |
How is Osano measured?
Brandwave collects information about searches that people make online using Osano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- osano
- osano consent
- osano cookie banner
- osano software
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Is Osano your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.