OneTrust vs Usercentrics:Which is more popular by branded search?
In August 2026, OneTrust had more branded searches than Usercentrics among consent management platforms worldwide. OneTrust was estimated to have 51.9K branded searches compared to Usercentrics’ 12.4K, and held a 45% Share of Search versus Usercentrics’ 10.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, OneTrust or Usercentrics?
Compare services and tools used to collect and manage consent for website data collection. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneTrust, Usercentrics. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Cookiebot | Usercentrics | Osano | Didomi |
|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 34.4% | 12.7% | 4.7% | 4.7% |
| Nov 2025 | 40.4% | 39% | 11.8% | 4.3% | 4.4% |
| Dec 2025 | 39.7% | 38.3% | 11.6% | 5.2% | 5.2% |
| Jan 2026 | 40.5% | 39% | 11.8% | 4.4% | 4.4% |
| Feb 2026 | 40.7% | 38.8% | 11.8% | 4.3% | 4.4% |
| Mar 2026 | 41.6% | 40.2% | 10% | 3.7% | 4.5% |
| Apr 2026 | 40.6% | 38.9% | 11.8% | 4.4% | 4.4% |
| May 2026 | 41.7% | 40.1% | 10% | 4.5% | 3.7% |
| Jun 2026 | 40.6% | 38.9% | 11.8% | 4.3% | 4.4% |
| Jul 2026 | 40.2% | 38.5% | 11.7% | 5.2% | 4.4% |
| Aug 2026 | 45% | 35.4% | 10.8% | 4.8% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the OneTrust and Usercentrics comparison changed over the last 12 months?
3 findings
- OneTrust was ahead of Usercentrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among consent management platforms worldwide moved from 43.5% to 45%, and its estimated monthly branded searches moved from 62.9K to 51.9K.
- Across the 11 months ending August 2026, Usercentrics’ estimated Share of Search among consent management platforms worldwide moved from 12.7% to 10.8%, and its estimated monthly branded searches moved from 18.4K to 12.4K.
How did search popularity change for consent management platforms worldwide in August 2026?
2 changes
In August 2026, OneTrust gained estimated Share of Search among consent management platforms worldwide, from 40.2% to 45%.
In August 2026, Usercentrics lost estimated Share of Search among consent management platforms worldwide, from 11.7% to 10.8%.
How each brand is measured
Brandwave collects information about searches that people make online using OneTrust’s and Usercentrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OneTrust
11 branded search terms
- consent management onetrust
- cookie consent onetrust
- one trust
- onetrust app
- onetrust com
- onetrust consent
- onetrust consent management
- onetrust cookie consent
- onetrust platform
- onetrust software
- onetrust tool
Usercentrics
5 branded search terms
- usercentrics
- usercentrics app
- usercentrics cmp
- usercentrics com
- usercentrics consent
Put your own brand in this comparison
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