Brandwave

Ketch vs OneTrust:Which is searched more?

In August 2026, OneTrust had more branded searches than Ketch among data privacy platforms worldwide. OneTrust was estimated to have 51.9K branded searches compared to Ketch’s 110, and held a 57.2% Share of Search versus Ketch’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among data privacy platforms worldwide in August 2026Which is more popular in search, Ketch or OneTrust?
Ketch0.12%110 searches
vs
OneTrust57.2%51.9K searches

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Which is more popular in search, Ketch or OneTrust?

Compare the platforms used to manage privacy compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ketch and OneTrust among data privacy platforms worldwide, by month

Share of Search by month for OneTrust, Ketch. The figures are in the table below the chart.

View monthly share of search table
MonthOneTrustKetch
Oct 202552.7%0.08%
Nov 202552.7%0.09%
Dec 202552.1%0.14%
Jan 202652.7%0.14%
Feb 202653%0.14%
Mar 202657.6%0.13%
Apr 202657.2%0.15%
May 202657.1%0.12%
Jun 202657.2%0.15%
Jul 202656.4%0.15%
Aug 202657.2%0.12%
Sep 2026——

How has the Ketch and OneTrust comparison changed over the last 12 months?

  • OneTrust was ahead of Ketch in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ketch’s estimated Share of Search among data privacy platforms worldwide moved from 0.08% to 0.12%, and its estimated monthly branded searches moved from 90 to 110.
  • Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among data privacy platforms worldwide moved from 52.7% to 57.2%, and its estimated monthly branded searches moved from 62.9K to 51.9K.

How did search popularity change for data privacy platforms worldwide in August 2026?

  1. In August 2026, OneTrust gained estimated Share of Search among data privacy platforms worldwide, from 56.4% to 57.2%.

  2. Estimated monthly branded searches for Ketch worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ketch’s and OneTrust’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ketch

1 branded search term

  • ketch privacy

OneTrust

11 branded search terms

  • consent management onetrust
  • cookie consent onetrust
  • one trust
  • onetrust app
  • onetrust com
  • onetrust consent
  • onetrust consent management
  • onetrust cookie consent
  • onetrust platform
  • onetrust software
  • onetrust tool

How the Brand Demand Index is measured

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