Brandwave

OneTrust vs Vanta:Which is more popular?

In September 2026, OneTrust had more branded searches than Vanta among security compliance automation platforms worldwide. OneTrust had about 49,500 branded searches, while Vanta had 1,090. OneTrust made up 45.9% of all security compliance automation platform searches we track, and Vanta accounted for 1%. When we asked ChatGPT and Google AI Overviews about security compliance automation platforms, Vanta appeared in all five answers and OneTrust in two. Vanta was mentioned before OneTrust in every answer.

Among security compliance automation platforms worldwide in September 2026

Who do people search for more?

OneTrust, about 45 searches for every 1 for Vanta

OneTrust 49.5K searchesVanta 1.1K searches

Who does AI mention more?

Vanta, mentioned in every answer we collected

Vanta in 5 of 5OneTrust in 2 of 5

Who does AI recommend more?

Vanta, named ahead of OneTrust in every answer

Vanta first in 5OneTrust never first

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Top security compliance automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanta appeared in all five answers. OneTrust was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vanta was listed before OneTrust in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vanta1st
  2. Drata2nd
  3. Secureframe3rd
  4. Sprinto4th
  5. Scrut Automation5th
  6. Hyperproof6th
  7. OneTrust7th
  8. Thoropass8th
  9. Scytale–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Drata5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vanta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprinto3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Secureframe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hyperproof3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneTrust2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scrut Automation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thoropass1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scytale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about security compliance automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is OneTrust or Vanta more popular in search?

This chart shows how often people search Google for OneTrust and Vanta by name. Each line represents a brand's share of searches for all nine security compliance automation platforms we track, month by month, from English-language searches worldwide.

OneTrust and Vanta among security compliance automation platforms worldwide, by month

Share of searches by month for OneTrust, Vanta. The figures are in the table below the chart.

View monthly share of searches table
MonthOneTrustDrataSprintoSecureframeThoropassHyperproofScrut AutomationVantaScytale
Oct 202549.4%22.5%14.8%4.4%3%2.4%2.4%1.1%0.25%
Nov 202547.3%21.5%17.3%4.2%2.8%2.3%2.8%1.6%0.3%
Dec 202542.8%19.4%23.4%4.6%2.6%2.5%3.1%1.4%0.22%
Jan 202644.6%20.3%20%4.9%3.3%2.6%3.2%0.95%0.22%
Feb 202646.8%21.4%17.1%4.2%3.4%2.7%2.7%1.3%0.29%
Mar 202647.3%21.5%17.4%4.2%2.8%2.3%2.8%1.3%0.31%
Apr 202643.2%24%19.4%4.7%2.6%2.1%2.5%1.2%0.29%
May 202645.7%20.8%20.5%4.1%2.7%2.2%2.2%1.5%0.29%
Jun 202644.9%20.4%20.1%4.9%2.6%2.6%2.6%1.5%0.27%
Jul 202645.5%20.7%20.4%4%2.7%2.7%2.7%0.97%0.34%
Aug 202646%20.9%20.6%4.1%2.7%2.2%2.2%0.98%0.33%
Sep 202645.9%20.9%20.6%4.1%2.7%2.2%2.2%1%0.34%

How has the OneTrust and Vanta comparison changed over the last 12 months?

3 findings

How did search popularity change for security compliance automation platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for OneTrust worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Vanta worldwide fell 17.4% over 12 measured months, from 1.3K to 1.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using OneTrust’s and Vanta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OneTrust

1 branded search term

  • one trust

Vanta

3 branded search terms

  • compliance vanta
  • vanta compliance
  • vanta security compliance

How the Brand Demand Index is measured

Other head-to-heads among security compliance automation platforms

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