Brandwave

Securiti vs TrustArc:Which is searched more?

In September 2026, Securiti had more branded searches than TrustArc among data privacy platforms worldwide. Securiti had about 33,100 branded searches, while TrustArc had 9,900. Securiti made up 60.3% of all data privacy platform searches we track, and TrustArc accounted for 18%. These are worldwide searches for English-language branded terms.

Share of searches among data privacy platforms worldwide in September 2026Is Securiti or TrustArc more popular in search?
Securiti60.3%33.1K searches
vs
TrustArc18%9.9K searches

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Is Securiti or TrustArc more popular in search?

Compare the platforms used to manage privacy compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Securiti and TrustArc among data privacy platforms worldwide, by month

Share of searches by month for Securiti, TrustArc. The figures are in the table below the chart.

View monthly share of searches table
MonthSecuritiTrustArcOsanoBigIDDataGrailKetchTranscendOneTrust
Oct 202562.4%18.6%8.3%8.3%2%0.11%0.14%0.1%
Nov 202561.2%18.3%8.2%10%2%0.14%0.21%0.06%
Dec 202560.1%18%9.8%9.8%1.8%0.2%0.2%0.05%
Jan 202663.3%15.5%8.4%10.3%2%0.22%0.17%0.08%
Feb 202655.7%24.9%7.4%9.1%2.2%0.19%0.12%0.32%
Mar 202658.5%21.4%7.8%9.5%2.3%0.2%0.1%0.13%
Apr 202657.5%21%9.4%9.4%2.3%0.24%0.12%0.16%
May 202656.3%20.6%9.2%11.2%2.2%0.19%0.15%0.09%
Jun 202656.9%20.8%9.3%9.3%3.3%0.24%0.15%0.12%
Jul 202659.2%17.7%11.8%7.9%2.9%0.25%0.16%0.16%
Aug 202660.9%18.2%9.9%8.1%2.4%0.2%0.13%0.17%
Sep 202660.3%18%9.8%8%3.5%0.16%0.13%0.07%

How has the Securiti and TrustArc comparison changed over the last 12 months?

3 findings
  • Securiti was ahead of TrustArc in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Securiti’s share of searches among data privacy platforms worldwide moved from 62.4% to 60.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, TrustArc’s share of searches among data privacy platforms worldwide moved from 18.6% to 18%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for data privacy platforms worldwide in September 2026?

2 changes
  1. In September 2026, Securiti lost share of searches among data privacy platforms worldwide, from 60.9% to 60.3%.

  2. Estimated monthly branded searches for TrustArc worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Securiti’s and TrustArc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Securiti

1 branded search term

  • securiti

TrustArc

1 branded search term

  • trustarc

How the Brand Demand Index is measured

Other head-to-heads among data privacy platforms

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