How popular isAlation in search?
In August 2026, there were an estimated 12.1K branded searches for Alation worldwide which held steady over the last 11 months. Alation holds 13.4% estimated Share of Search among data governance platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which data governance platforms compete with Alation?
Share of Search by month for OneTrust, Collibra, Alation, Immuta. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Collibra | Alation | Immuta | Privacera |
|---|---|---|---|---|---|
| Oct 2025 | 58.4% | 25.1% | 11.2% | 4.1% | 1.2% |
| Nov 2025 | 54.5% | 28.6% | 12.8% | 3.1% | 1.1% |
| Dec 2025 | 54.4% | 28.5% | 12.7% | 3.1% | 1.3% |
| Jan 2026 | 54.1% | 28.4% | 12.7% | 3.8% | 1% |
| Feb 2026 | 57.3% | 24.4% | 13.3% | 4% | 1.1% |
| Mar 2026 | 59.4% | 25.6% | 11.4% | 2.7% | 0.94% |
| Apr 2026 | 57.6% | 24.6% | 13.4% | 3.2% | 1.1% |
| May 2026 | 58.6% | 25.1% | 11.2% | 4.1% | 1% |
| Jun 2026 | 59.1% | 25.2% | 11.2% | 3.3% | 1.1% |
| Jul 2026 | 59.1% | 25.3% | 11.3% | 3.3% | 1% |
| Aug 2026 | 57.7% | 24.7% | 13.4% | 3.2% | 0.98% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.7% | 51.9K | +0.02% | -1.4 points | |
| 2, held 2nd | 24.7% | 22.2K | 0% | -0.6 points | |
| 3, held 3rd | 13.4% | 12.1K | +22.2% | +2.2 points | |
| 4, held 4th | 3.2% | 2.9K | 0% | -0.1 points | |
| 5, held 5th | 0.98% | 880 | 0% | 0 points |
1.
OneTrust
57.7%
Held 1st. 51.9K estimated branded searches, +0.02% vs prior month. Share -1.4 points.
2.
Collibra
24.7%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.
Alation
13.4%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.2 points.
4.
Immuta3.2%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.98%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Alation and its closest rivals
How has branded search demand for Alation changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Alation worldwide held steady at 12.1K.
- Across the 11 months ending August 2026, Alation’s estimated Share of Search among data governance platforms worldwide increased from 11.2% to 13.4%.
- Across the 11 months ending August 2026, Alation’s estimated Share of Search among data governance platforms worldwide peaked at 13.4% in August 2026 and was lowest at 11.2% in May 2026.
How did search popularity change for data governance platforms worldwide in August 2026?
5 changes
In August 2026, Alation gained estimated Share of Search among data governance platforms worldwide, from 11.3% to 13.4%.
In August 2026, OneTrust lost estimated Share of Search among data governance platforms worldwide, from 59.1% to 57.7%.
In August 2026, Collibra lost estimated Share of Search among data governance platforms worldwide, from 25.3% to 24.7%.
Estimated monthly branded searches for Immuta worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
Estimated monthly branded searches for Privacera worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.
Where does Alation compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Data catalogues | 5th of 6 | 5.9% | Show ranking |
| Data catalogue platforms | 5th of 5 | 6% | Show ranking |
| Data lineage platforms | 5th of 5 | 9.4% | Show ranking |
| Data governance platforms | 3rd of 5 | 13.4% | Shown above |
How is Alation measured?
Brandwave collects information about searches that people make online using Alation’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- alation
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Is Alation your brand?
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