Alation vs Microsoft Purview:Which is searched more?
In September 2026, Microsoft Purview had more branded searches than Alation among data catalogues worldwide. Microsoft Purview had about 60,500 branded searches, while Alation had 9,900. Microsoft Purview made up 21.6% of all data catalogue searches we track, and Alation accounted for 3.5%. These are worldwide searches for English-language branded terms.
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Is Alation or Microsoft Purview more popular in search?
Compare the data catalogues developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Microsoft Purview, Alation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amundsen | DataHub | Microsoft Purview | Atlan | Collibra | OpenMetadata | Alation | Select Star |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 16.6% | 16.6% | 9.1% | 9.1% | 6.1% | 4.1% | 1.5% |
| Nov 2025 | 43.4% | 13% | 15.9% | 8.7% | 7.1% | 5.8% | 3.9% | 2.1% |
| Dec 2025 | 47.7% | 11.7% | 14.3% | 7.8% | 7.8% | 5.2% | 3.5% | 1.9% |
| Jan 2026 | 38% | 14% | 17.1% | 9.4% | 9.4% | 6.2% | 4.2% | 1.9% |
| Feb 2026 | 38.2% | 17.2% | 17.2% | 7.7% | 7.7% | 6.3% | 4.2% | 1.5% |
| Mar 2026 | 30.8% | 16.9% | 20.6% | 9.2% | 9.2% | 7.6% | 4.1% | 1.5% |
| Apr 2026 | 35.7% | 16.1% | 19.6% | 8.8% | 7.2% | 7.2% | 3.9% | 1.4% |
| May 2026 | 29.1% | 19.5% | 19.5% | 10.7% | 8.7% | 7.1% | 3.9% | 1.4% |
| Jun 2026 | 28% | 18.7% | 22.9% | 8.4% | 8.4% | 8.4% | 3.7% | 1.4% |
| Jul 2026 | 34.2% | 18.7% | 18.7% | 8.4% | 8.4% | 6.8% | 3.7% | 1.1% |
| Aug 2026 | 33.2% | 18.2% | 18.2% | 9.9% | 8.1% | 6.6% | 4.4% | 1.3% |
| Sep 2026 | 26.4% | 21.6% | 21.6% | 9.7% | 7.9% | 7.9% | 3.5% | 1.3% |
How has the Alation and Microsoft Purview comparison changed over the last 12 months?
3 findings
- Microsoft Purview was ahead of Alation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alation’s share of searches among data catalogues worldwide moved from 4.1% to 3.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data catalogues worldwide moved from 16.6% to 21.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for data catalogues worldwide in September 2026?
2 changes
In September 2026, Microsoft Purview gained share of searches among data catalogues worldwide, from 18.2% to 21.6%.
In September 2026, Alation lost share of searches among data catalogues worldwide, from 4.4% to 3.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alation’s and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alation
1 branded search term
- alation
Microsoft Purview
1 branded search term
- microsoft purview
Other head-to-heads among data catalogues
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